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Salary: USD 178,500 - 261,500 / annual
Life360 is seeking a Principal Product Manager for Identity & Trust to own the strategy and execution of consumer identity, authentication, and account security for a global platform serving 102.4 million monthly active users across 180+ countries.
You will own the complete identity experience end-to-end: sign-in flows, account creation, session management, account recovery, and the identity services and risk signals that power them. This is a strategic, high-impact role that directly influences how families access Life360 safely and securely.
Key responsibilities include:
- Define vision, strategy, and roadmap for authentication and authorization across mobile, web, partner integrations, and agentic connectors
- Design account recovery flows that balance security against friction, treating recovery as a security surface
- Partner with Security to anticipate and defend against account takeover, credential stuffing, phishing, SIM-swap, and social engineering
- Lead the roadmap for passwordless authentication, passkeys, FIDO2/WebAuthn, and risk-based authentication
- Design identity systems for 180+ countries, accounting for phone-number-first behaviors, SMS/OTP deliverability, regional carrier realities, and regulatory requirements
- Handle family-specific identity challenges: teen and minor accounts, age assurance, parental consent, circle membership, and privacy compliance (COPPA, GDPR)
- Define company-wide identity KPIs (account takeover rate, sign-in success, recovery success, passkey adoption) that enable fast decision-making
- Drive telemetry and fraud signal detection across the identity journey
- Translate threat models and security learnings into executive narratives and strategic bets
- Partner across Growth, Subscriptions, Partnerships, and Customer Care to ensure identity decisions serve all dependent systems
You will work directly with Foundations and Enterprise leadership, Security, Engineering, Data, Customer Care, Legal/Privacy, and Growth/Onboarding teams. This is not a support role—you are a force multiplier for every team that depends on identity infrastructure.
Life360 is a remote-first company with 500+ employees. The company is AI-native and integrates AI into how it builds and operates.
REQUIREMENTS:
- 10+ years of product management experience, including significant time at principal or staff level with cross-functional scope
- Deep, hands-on experience owning consumer identity, authentication, account security, or trust products at scale, ideally for a global consumer app with tens or hundreds of millions of users
- Strong cybersecurity depth: fluency in threat modeling, account takeover, fraud and abuse, MFA, passkeys/FIDO2/WebAuthn, OAuth/OIDC, session management, and credential security; ability to hold your own with security engineers and CISO teams
- Real empathy for members and understanding of the human impact of identity decisions
- Full-stack product ownership: comfort with backend identity services and APIs, plus equal care for mobile and web UX (login, onboarding, recovery)
- Global mindset: experience launching and operating identity flows across many countries, regulatory regimes, languages, and device/carrier environments
- Working knowledge of privacy, compliance, and standards (NIST 800-63, GDPR, CCPA, COPPA); experience with minors' accounts or age assurance is a plus
- Experience driving alignment across large, matrixed organizations including Engineering, Security, Legal, Privacy, and Customer Support
- Strong analytical instincts; use of quantitative data and qualitative signals to define success metrics and run experiments
- Excellent written and verbal communication; ability to distill complex security and technical realities into clear business priorities for diverse audiences
- High ownership and bias for action; proactive problem identification and mobilization of teams
