SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 200,000 - 230,000 / annual
Via Transportation is seeking a Principal Product Designer to lead design for the Transit Operations platform, a core product area that powers how transit agencies manage and operate their services daily. This is a senior individual contributor role for a designer who excels with complex, interconnected systems.
You will own design for strategic areas of the Transit Operations product, transforming complex operational workflows, business requirements, and technical constraints into clear, intuitive, and purposeful experiences. The role requires fluidity between systems-level thinking and detailed execution—personally carrying ideas from early exploration through production-ready delivery.
Key responsibilities include:
- Leading design for complex, interconnected workflows and creating scalable, coherent experiences across the platform
- Partnering closely with Product and Engineering to frame problems, explore possibilities, and drive high-quality product decisions
- Developing deep understanding of dispatchers, transit operators, and riders to design experiences tightly aligned with their needs
- Using research, data, experimentation, and customer feedback to validate decisions and continuously improve the product
- Proactively identifying opportunities and bringing clarity to ambiguous problem spaces
- Raising the quality bar for Transit Operations and influencing the broader Design organization through the strength of your work, critique, and contribution to shared patterns
- Exploring new ways of thinking and creating products, including leveraging AI in your everyday workflow
You bring extensive experience designing and shipping complex digital products and platforms, with a portfolio demonstrating exceptional product thinking and the ability to create scalable solutions for sophisticated operational systems. You navigate ambiguity well, lead complex initiatives end-to-end, and have a high bar for craft and product quality. Strong communication and storytelling skills are essential, along with the ability to influence senior stakeholders across Product, Engineering, Design, and business. You work with high autonomy and ownership, are a strong collaborator who builds alignment across functions, and have a creative, curious mindset that constantly seeks better solutions and leverages emerging technologies.
