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Salary: USD 127,000 - 223,000 / annual
Ethos is a life insurance technology company transforming how life insurance is bought, sold, and underwritten. The company offers instant, accessible products with a seamless online process requiring no medical exams, democratizing access to life insurance for consumers while empowering agents and carriers through a robust three-sided technology platform.
As Principal, Offline Acquisition Marketing, you will own all performance management, budget, and tools for the Streaming TV/OTT marketing program, with opportunity to support other offline and emerging marketing initiatives. You will work closely with colleagues across multiple teams and senior management in this fast-growing startup environment.
Key responsibilities include:
- Own strategy, execution, performance reporting, and optimization of all Streaming TV/OTT channels to drive marketing performance aligned with weekly, monthly, and quarterly budget and goals
- Partner with internal teams (Creative, Analytics, MarTech, Product, Finance) to effectively manage all aspects of your channels
- Enhance measurement practices to evaluate incrementality through frequent experimentation
- Execute buying strategies including direct insertion orders and programmatic approaches, with potential to activate externally and internally
- Manage external agencies in executing media buys, negotiations, contracts, and reconciliations
- Apply deep technical knowledge to evaluate data vendors and tooling to improve targeting, optimized bidding, content-level visibility, attribution, supply path optimization, and buying efficiencies
- Demonstrate thought leadership by presenting recommendations on test expansion opportunities and operational scaling approaches such as AI-enabled systems
- Drive executive communications by presenting insights and forward-looking strategies
- Function as the expert across channel buying and measurement strategies, staying current on industry trends, competitive landscape, technologies, data clean rooms, betas, and best practices
Requirements:
- Minimum 5 years of experience managing offline performance marketing campaigns at high-growth companies where user acquisition was critical to growth
- Proven track record of success in-house at a high-growth direct response B2C startup; Fintech or Insuretech preferred
- Deep knowledge of traditional offline, streaming TV, and online video landscape; ideal candidate has additional experience with TV, online video, and partnerships
- Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in fast-paced startup environments
- Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high-impact growth strategies
- Advanced MS Excel proficiency and ability to work effectively with AI tools (Hex, Claude, Gemini)
- Experience with adtech and data teams to prioritize platform and measurement needs
- Rigorous approach to testing, iterating, and implementing learnings
- Excited by both developing marketing strategy and hands-on optimization
