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Paytm, India's leading mobile payments and financial services distribution company, is seeking a strategic, data-driven Growth Manager to drive UPI GMV and transaction growth across the Paytm ecosystem. This role combines growth strategy, analytics, and team leadership to scale merchant engagement and retention.
Key Responsibilities:
- Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance
- Identify and address declining activity among high-value merchants, focusing on retention, reactivation and churn reduction
- Develop strategies to increase Paytm's share of merchant transactions and strengthen market position
- Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention
- Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing
- Design targeted engagement, retention and win-back initiatives, including active-to-soft-churn interventions
- Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives
- Lead growth charters, mentor team members and foster a culture of ownership, analytical thinking and execution excellence
About Paytm:
Paytm is a pioneer of the mobile QR payments revolution in India, building technologies that help small businesses with payments and commerce. The mission is to serve half a billion Indians and bring them to the mainstream economy through technology.
Requirements:
- 6–9 years of experience in growth management, product growth, business strategy or lifecycle marketing
- Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments
- Proven track record of driving GMV, transaction growth, merchant engagement and retention
- Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization
- Strong data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing
- Experience with lifecycle management, customer segmentation and data-driven retention and win-back strategies
- Familiarity with AI/Agentic capabilities to enhance growth initiatives, automation or personalization (preferred)
- Strong strategic thinking, stakeholder management and cross-functional collaboration skills
- Experience leading teams or owning growth charters, with high ownership and strong bias for execution
- Ability to operate effectively in a fast-paced, ambiguous and data-driven environment
