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Paytm, India's leading mobile payments and financial services company, is seeking a strategic, data-driven Growth Manager to drive business growth across Card payments and Pay By Link (PBL) within the Paytm for Business ecosystem.
You will own key growth metrics including Card GMV, transaction volume, PBL GMV, and Monthly Active Users (MAUs). This high-ownership role requires strong growth strategy, analytical capabilities, experimentation mindset, and execution excellence.
Key Responsibilities:
Card Business Growth: Own Card GMV and transaction growth through targeted acquisition, activation, and engagement strategies. Increase card acceptance and adoption among merchants, improve active card-transacting merchant percentage, and strengthen market share. Identify opportunities to increase transaction frequency, average transaction value, and merchant contribution. Develop retention strategies for high-value card merchant cohorts using Pareto-based segmentation.
PBL Growth: Drive PBL GMV and MAU growth across EDC and non-EDC merchant segments. Develop strategies to improve product discovery, eligibility-led engagement, application conversion, and loan disbursals. Expand product adoption across existing and new merchant cohorts. Optimize acquisition funnels and conversion across the customer journey in partnership with Product, Risk, Data, and Business teams.
Growth Analytics & Experimentation: Define, own, and track business KPIs across Card and PBL (GMV, transactions, adoption, active users, retention, market share). Use funnel analysis, cohort analysis, merchant segmentation, and behavioral insights to identify growth opportunities. Design and execute experiments, A/B tests, and targeted growth interventions. Build strategies to protect high-value cohorts, reactivate dormant users, and increase customer lifetime value. Establish scalable growth playbooks and lifecycle marketing initiatives.
Cross-functional Leadership: Partner with Product, Engineering, Data Science, Marketing, Risk, and Business teams to execute growth initiatives. Translate business priorities and analytical insights into actionable growth roadmaps with clear success metrics. Lead and mentor teams, fostering ownership, structured problem-solving, and execution excellence. Continuously identify new growth opportunities.
Requirements:
- 6–9 years of experience in growth management, product growth, business strategy, lifecycle marketing, or related field
- Experience in fintech, digital payments, consumer internet, lending, or financial services, preferably in high-scale businesses
- Proven track record of driving measurable business growth through customer acquisition, product adoption, engagement, and retention
- Strong understanding of GMV, transaction growth, merchant activation, cohort management, and funnel optimization
- Experience with growth analytics, segmentation, experimentation, A/B testing, and data-driven decision making
- Exposure to merchant acquiring, card payments, lending, or similar financial products (advantageous)
- Strong analytical and problem-solving skills with ability to translate insights into business outcomes
- Demonstrated ability to work cross-functionally and manage multiple growth charters
- Strong stakeholder management, communication, and execution skills
- High ownership, bias for action, and ability to operate in fast-paced, ambiguous environments
