SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Canva is seeking a Marketing Lead to own end-to-end marketing strategy for the Philippines, one of the company's highest-potential Southeast Asian markets. You will shape how Canva shows up culturally, build brand love, and drive growth in a vibrant, social-first, community-driven market.
You will lead a team of approximately nine people across brand, social, influencer, events, and community functions, working closely with the Growth Marketing Lead to ensure brand and performance initiatives align across the full funnel.
Key responsibilities include:
- Owning Philippine marketing strategy end-to-end with clear accountability for brand awareness, adoption, and affinity
- Leading integrated brand campaigns from strategic brief through 360-degree execution across TV, digital, out-of-home, and social channels
- Overseeing creative production and media buying to ensure cultural impact and commercial efficiency
- Building and managing strategic partnerships to extend Canva's reach and relevance in the Philippines
- Leading the social team, managing always-on content and influencer marketing to establish a distinctive, locally resonant brand voice
- Driving community impact through events, trainings, and initiatives that build genuine brand love
- Collaborating with Growth Marketing on CRM and performance marketing across the full funnel
- Leading, coaching, and developing a multi-disciplinary team with a culture of ambition, creativity, and accountability
The role is based in Canva's Makati City campus, which offers a hybrid work model with flexibility to work from home while collaborating in-person with your team. The campus features collaborative spaces, a fitness studio, and daily prepared meals.
You will report directly to the Philippine Country Manager in a high-visibility role with direct influence on how millions of Filipinos come to know and love Canva.
REQUIREMENTS:
- Extensive marketing experience with a strong track record of leading brand-building and growth initiatives in the Philippines or comparable high-growth markets
- Proven experience owning big, integrated brand campaigns from strategy through execution; understanding of what drives fame, not just awareness
- Background in or deep familiarity with high-growth companies; comfort with pace, ambiguity, and building as you go
- Demonstrated people leadership experience; ability to coach, develop, and inspire a multi-disciplinary team
- Strong grasp of the Philippines' digital and cultural landscape; knowledge of which platforms matter, which voices carry weight, and what resonates with Filipino audiences
- Experience across paid media, partnerships, influencer marketing, and community building with ability to connect dots across channels
- Collaborative nature; ability to work well across functions and build strong relationships with Growth, Product, and regional teams
- Based in Manila with fluency in English; Taglish and other Philippine languages or dialects are a genuine advantage
- Resilient, tenacious approach to fast-moving environments; positive, energized personality that lifts teams
