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Salary: USD 85,000 - 100,000 / annual
Honeydew Health is a digital-first telehealth platform for dermatology and skincare, helping patients access FDA-approved treatments and custom prescriptions. The company has served 50,000+ patients and is growing 4x year-over-year.
You will be a core member of the growth team, responsible for creating high-performing video content across paid and organic social channels. This role bridges performance marketing and creative excellence, requiring you to edit everything from user-generated content and patient stories to polished brand footage and celebrity partnerships.
Key responsibilities include:
**Performance & Paid Social Editing:** Edit performance marketing creative for Meta, TikTok, YouTube, and other paid channels with focus on hooks, pacing, retention, and conversion. Transform UGC from creators and patients into native-feeling ads. Build multiple versions and iterations from source footage to support rapid creative testing. Incorporate performance feedback from the growth team into future edits.
**Organic Social:** Edit organic video content for Instagram, TikTok, and YouTube, balancing brand consistency with platform-native pacing. Make editorial decisions that support virality, retention, engagement, and shares. Stay current on social trends without chasing formats that don't fit the brand.
**Hi-Fi & Brand Content:** Edit videographer footage into polished, premium content for paid ads, organic channels, brand storytelling, and celebrity partnerships. Handle multicam/interview edits, color grading, audio, and sound design. Maintain Honeydew's visual identity while adapting to channel, audience, and objective.
**Motion, Animation & AI:** Create motion graphics and lightweight animation in Adobe After Effects. Use AI tools strategically (including Higgsfield) for animation, visual effects, and workflow efficiency. Stay current on emerging AI editing and generative video tools.
**Workflow & Collaboration:** Work primarily in Adobe (Premiere Pro, After Effects, Photoshop). Collaborate with the Manager of Creative and growth team on briefs and brainstorms. Manage projects, versions, exports, and archives in a fast-moving environment. Familiarity with Frame.io and Suite Studios is ideal.
The role is based in New York City with a hybrid schedule (2–3 days/week in office), though remote candidates are considered.
**Requirements:**
- 4+ years of professional video editing experience with portfolio spanning performance creative, UGC, and polished brand content
- Deep understanding of performance marketing creative and how to edit ads for Meta, TikTok, and YouTube
- Strong understanding of organic Instagram, TikTok, and YouTube creative and engagement drivers
- Expert-level proficiency in Adobe Premiere Pro
- Experience editing both short-form UGC/social content and higher-end hi-fi footage
- Strong command of pacing, storytelling, and sound design
- Ability to work quickly, manage multiple projects, and iterate based on feedback and performance learnings
- Based in New York City or surrounding area
**Nice to have:**
- Creative, performance marketing, or advertising agency experience
- Motion graphics or animation skills in Adobe After Effects or similar
- Hands-on experience with Higgsfield and other AI video tools
- Experience editing skincare, beauty, dermatology, healthcare, or wellness brands
- Experience editing celebrity, creator, patient, or expert-led partnerships
