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Ansarada, a secure dealmaking infrastructure company founded in Sydney in 2005, is seeking a Performance Marketing Specialist to own global campaign execution and drive new customer acquisition and eCommerce revenue. This role sits at the intersection of paid media, conversion rate optimization, and marketing operations, reporting directly to the VP of Growth Marketing.
You will plan and execute integrated paid media campaigns across search, display, video, social, and email channels. Key responsibilities include defining campaign KPIs, building reporting frameworks, and delivering performance recommendations to improve ROI. You'll collaborate with agency partners to ensure targets are met across all paid channels and drive conversion growth through multivariate A/B testing on landing pages.
The role also encompasses marketing operations: supporting HubSpot and Salesforce initiatives including nurture campaigns, segmentation, and lead management; managing the company website in collaboration with content teams; and overseeing social media channels (LinkedIn, Facebook, Instagram). You'll work with GTM operations on CDP, tagging, and audience management.
A defining aspect of this role is AI integration. You'll use large language models (ChatGPT, Claude, Gemini) daily to accelerate campaign copy generation, performance analysis across Google Ads, Meta, LinkedIn, TikTok, and email, and A/B testing hypothesis generation. AI compresses routine work—campaign briefs, reporting, keyword research—so you focus on strategy, experimentation, and revenue-moving decisions.
Ansarada operates across 170 countries, has supported over 55,000 transactions, and is Great Place to Work certified for 16 years. The company has teams in Sydney, Ho Chi Minh, Chicago, Amsterdam, and London.
REQUIREMENTS:
- Proven experience in performance or digital marketing (in-house or agency-side)
- Strong hands-on knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
- Experience with marketing automation and CRM tools, ideally HubSpot and Salesforce
- Solid understanding of SEO, CMS (Sanity.io), and website management principles
- Strong analytical skills with experience in Google Analytics, SEMrush, and Power BI
- Daily fluency with LLMs (ChatGPT, Claude, Gemini) for copy, analysis, briefing, and reporting
- Data-driven, commercially focused mindset (thinking in revenue and pipeline)
- Experimentally minded approach to campaigns
- Strong collaboration skills across marketing, sales, and agency partners
