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Decagon is a conversational AI platform enabling enterprises to deploy AI agents for customer support and operations across voice, chat, email, SMS, and other channels. Clients include Avis Budget Group, Block's Cash App, Square, Chime, Oura Health, and Hunter Douglas. The company is backed by a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures.
This role owns Decagon's paid social programs internationally, with initial focus on EMEA. You will manage paid social spend end-to-end across LinkedIn, Meta, Reddit, and emerging platforms, responsible for standing up and scaling the EMEA motion from early stage. You'll partner closely with EMEA sales leadership to align budget allocation with actual pipeline opportunity by market and segment, not just measurement convenience.
Key responsibilities include: running LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting; scaling paid social spend into EMEA while adapting to local buying behavior, currencies, and compliance (GDPR); building attribution models connecting paid social spend to pipeline and revenue by market and channel; running structured experiments across creative, audiences, and channels to develop repeatable playbooks; and flexing into adjacent demand gen work (ABM, landing pages, email) as EMEA-specific needs arise.
You'll own efficiency and output across the full paid social budget, not just execution. The role requires analytical rigor—bringing data-backed perspectives on what's working beyond activity metrics like CTR and CPL. You'll work cross-functionally with regional sales teams in a fast-paced startup environment where ownership, speed, and continuous learning are expected.
Required background: 5+ years in performance marketing with clear specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar); managed six-figure+ monthly paid social budgets with demonstrated allocation strategy; run or scaled paid social programs in EMEA with experience navigating different currencies, buying behaviors, compliance, and local creative/targeting nuances; analytical mindset with ability to own attribution story connecting spend to pipeline/revenue; cross-functional collaboration with regional sales teams; ability to flex into adjacent demand gen work.
Preferred: experience with Clay or similar audience-building tools; stood up paid social programs in new regions from scratch; fluency in European languages relevant to key EMEA markets (UK, DACH, France, Benelux, Nordics); point of view on emerging paid social channels or formats worth testing in EMEA.
About Decagon
AI / Data / Infrastructure; SaaS / Enterprise Software — AI agents for customer support and enterprise operations.
