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Salary: USD 140,000 - 190,000 / annual
Inworld AI is a research lab building world-leading realtime voice models used by hundreds of millions of end users across health, fitness, learning, therapy, companions, customer experience, and media. The company has raised $125M+ from top-tier investors including Lightspeed, Kleiner Perkins, Microsoft, Meta, and Founders Fund, and has been recognized as one of the 100 most promising AI companies globally.
You will own paid acquisition strategy and execution across three core lanes: optimizing the self-serve funnel, running account-based marketing (ABM) and retargeting on social platforms, and building brand awareness in a competitive category.
For the self-serve funnel, you'll own paid search as the primary acquisition engine, managing keyword strategy, competitor capture, and landing page testing. You'll optimize the full path from click through signup and activation, treating first API call and early usage as qualification signals for sales handoff. You'll partner with sales to define high-quality signup criteria and build reporting that tracks the entire journey from click to closed revenue.
For ABM and retargeting, you'll execute campaigns on LinkedIn, Meta, and X against target account lists. You'll produce creative assets—writing copy and building lightweight assets yourself, while scoping and managing freelancers or agencies for larger work. You'll design multi-touch retargeting sequences coordinated with sales outreach and measure account engagement and pipeline influence using multi-touch attribution.
For brand awareness, you'll run display and upper-funnel campaigns targeting developers and founders, extend reach through developer-native placements (newsletters, podcasts, technical publications, community sponsorships), and develop upper-funnel creative in partnership with product marketing. You'll establish sensible measurement frameworks around reach, share of voice, branded search lift, and self-serve signup trends.
This is a hands-on role: you'll build campaigns, write copy, ship landing pages, and report on data yourself. You'll work closely with the VP of Marketing, GTM engineering, and sales.
You bring 3–5 years of hands-on performance marketing experience with demonstrated depth in both paid search and paid social. You have experience marketing to developers and marketing self-serve products that feed a sales motion. Hands-on experience with X and Google DV360 is a plus. You're a power user of Claude Code or equivalent, thinking in terms of agents and systems. The company is deliberately open on background and welcomes candidates from agency, CPG/consumer brand, or B2B SaaS backgrounds.
You must be based in the SF Bay Area or willing to relocate; you'll work on-site in the South Bay office a few days per week.
