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Cogent Security is building autonomous cyber defense solutions and seeks a Performance Marketing Lead to own the digital demand generation engine. This role sits on the Growth team and partners with Demand Generation, Content, Product Marketing, Sales, Partnerships, RevOps, and agency partners to drive sales-qualified pipeline.
You will build and optimize performance marketing programs across paid search, LinkedIn, retargeting, sponsored content, webinars, and nurture campaigns. Key responsibilities include:
**Digital Pipeline Building**: Run paid search, LinkedIn, retargeting, and webinar promotion programs. Test audiences, segments, offers, messages, and creative to identify what drives Sales-accepted meetings and qualified pipeline. Build campaigns around priority ICP segments, industries, competitors, and use cases, optimizing for lead quality and conversion rather than vanity metrics.
**Landing Pages & Conversion**: Own campaign pages, webinar pages, comparison pages, and conversion paths. Improve CTAs, forms, page structure, routing, and follow-up workflows. Partner with Content and Product Marketing on SEO/AEO strategy, then own the conversion layer. Maintain fluency in CMS, Webflow, Framer, or light HTML/CSS to unblock yourself.
**Webinars & Digital Programs**: Own webinars, virtual roundtables, and digital programs as pipeline drivers. Partner on topics, speakers, audience, registration, and activation. Build follow-up engines with nurture, retargeting, SDR handoff, and landing-page updates. Measure registrations, attendance, qualified leads, meetings, and pipeline created.
**Nurture & Audience Activation**: Build nurture programs that move buyers from interest to sales conversation. Segment audiences by persona, account fit, industry, intent, source, engagement, and lifecycle stage. Partner with SDR/outbound on hot-lead workflows and messaging tests.
**Measurement & Campaign Ops**: Set up clean UTMs, campaign tracking, form flows, routing, and HubSpot attribution. Report weekly on traffic quality, conversion, qualified leads, Sales-accepted meetings, pipeline, CAC, and learnings. Work with RevOps to identify conversion leaks and test opportunities.
**AI-Native Workflows**: Use AI to accelerate research, campaign briefs, landing page drafts, creative variants, webinar ops, nurture, reporting, and analysis. Create lightweight digital assets using AI and design tools. Experiment with AI agents and automation to monitor market signal and turn ideas into programs quickly.
Required: 5+ years in performance marketing, digital demand generation, or growth marketing, ideally in B2B SaaS, cybersecurity, or infrastructure. Hands-on experience with paid search, paid social, retargeting, webinars, landing pages, nurture, campaign ops, and conversion optimization. Strong analytical instincts and comfort with HubSpot, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Webflow, Framer, and similar tools. Good creative taste and design fluency. Strong collaboration skills with Content and Product Marketing teams. AI-native operating style with high ownership and fast follow-through.
