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Salary: USD 145,000 - 170,000 / annual
Peregrine Technologies, backed by leading Silicon Valley investors, is an AI-enabled platform that helps public safety organizations, state and local governments, federal agencies, and private-sector institutions turn siloed data into operational intelligence. The company currently supports hundreds of customers across 30+ states and two countries, serving more than 125 million people.
You will build Peregrine's performance marketing function from the ground up as a zero-to-one builder role. While some paid programs exist today, there is no mature system in place. You will design and implement the full performance marketing operating model: defining conversion events, standing up dashboards, launching and scaling channels, and establishing how paid media drives awareness, pipeline, and expansion across complex B2B and B2G customer journeys.
Key responsibilities include:
- Build and own the central performance marketing function from scratch, establishing systems, playbooks, workflows, and operating rhythms for customer acquisition and expansion
- Own performance marketing strategy and execution end-to-end, including budget allocation, forecasting, prioritization across segments and markets, and accountability for engagement, pipeline, and ROI targets (hands-on role)
- Contribute to ad copy, creative development (in collaboration with Design), and landing page creation
- Instrument and manage the full performance marketing measurement stack: conversion events, attribution logic, dashboards, reporting, experimentation (incrementality and lift testing), and full-funnel metrics
- Design, launch, and optimize global paid programs across search, paid social, programmatic, CTV, ABM, and emerging formats
- Serve as in-house expert on performance channels, partnering with product marketing, field marketing, GTM operations, and growth marketing
- Build and deploy AI-native systems to accelerate creative development, increase testing velocity, improve personalization, and automate performance analysis
- Contribute to SEO/AEO/GEO strategy
You will operate with significant autonomy and accountability, partnering closely with cross-functional teams but ultimately owning growth outcomes.
Success milestones: 30 days (core tracking, dashboards, and conversion events live; initial paid programs relaunched with clear hypotheses); 3 months (repeatable experimentation and optimization cadence established with early pipeline impact evidence); 12 months (scalable, data-driven performance marketing engine with clear playbooks, predictable pipeline contribution, and expansion roadmap).
REQUIREMENTS:
- Direct experience owning performance marketing execution across paid search and paid social, with exposure to CTV, display, programmatic, ABM, and emerging formats, ideally in B2B/B2G context
- Demonstrated ability to build performance marketing systems where none existed; comfort operating with ambiguity and imperfect data
- Deep expertise in channel evaluation and optimization, including building cross-channel dashboards and performance management workflows
- Hands-on experience designing and executing incrementality or causal measurement frameworks (lift tests, geo-tests, structured experimentation)
- Familiarity with DSPs, OOH formats, and managing ad inventory to support regional surge campaigns
- Proven use of AI-native workflows to evolve performance marketing execution (creative iteration, testing velocity, personalization, automation, insight generation)
- Working knowledge of MAPs, CRMs, and modern BI/analytics tools
- Experience working with or at an AI-native or highly technical ad agency (plus)
- Familiarity with SEO/AEO/GEO concepts and experience using paid media and traffic insights to contribute to keyword and content strategy
- Ownership mindset—constantly driving toward better outcomes, not just tweaking point metrics
