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Salary: USD 150,000 - 200,000 / annual
Suno is a Series D AI music creation platform (valued at $5.4B, founded 2023) that has empowered over 100 million people to create original songs. The company is the fastest-growing consumer entertainment company and leader in AI music, backed by top-tier investors including Bond Capital, Menlo Ventures, Lightspeed, IVP, and NVIDIA Ventures.
As Performance Creative Strategy Lead, you will own the creative strategy behind Suno's performance marketing efforts, driving user acquisition and conversion across paid social and beyond. You'll lead a team of creative specialists and serve as the strategic bridge between creative production and paid media execution.
Key responsibilities include:
- Develop and own creative strategy for performance marketing, from audience persona definition to creative roadmap and testing plans
- Build a persona playbook that defines messaging, creative direction, and testing strategy for each audience segment
- Drive the full loop from creative analysis to actionable insights, partnering closely with paid media and data science teams on tagging, testing, and performance interpretation
- Conduct audience research, customer interviews, and competitive analysis to identify new growth opportunities and refine targeting
- Lead and develop a team of creative specialists (UGC, AI, and brand creative) and manage external UGC agency partners
- Translate user insights back to product and go-to-market teams to inform strategy and drive millions of new users into the platform
You'll work in a fast-paced, high-ownership environment where the work directly impacts millions of users and shapes a new medium for creative expression.
REQUIREMENTS:
- 8+ years in creative strategy with deep performance marketing expertise
- Proven track record in paid social creative strategy driving subscriptions and conversions (not brand/awareness campaigns), with quantifiable results
- Experience at large, complex consumer companies with diverse audiences and multiple pricing tiers (low-price subscriptions to higher-ticket plans)
- Demonstrated experience leading creative strategists and creatives while bridging creative and paid media teams
- Strong communicator who can articulate strategy rationale and build alignment
- Proactive mindset: independently uncover audience insights and demonstrate genuine care for the people you're advertising to
- Bonus: YouTube or Google display creative, ASO, or lifecycle marketing experience
- Must be eligible to work in the US
