SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Aragorn AI is hiring a Director of Product Marketing to build and own the product marketing function from the ground up. This is a hands-on, builder role where you'll personally create and ship positioning, messaging, content, and campaigns—not just develop strategy or manage agencies.
You'll work closely with the CEO, Product, Sales, and Demand Generation teams to establish market narrative and demand engine for Aragorn's three core products: Integration Studio (HR data integration), Analytics Studio (workforce data governance and metrics), and Agentic Studio (AI agents for HR operations).
Key responsibilities include:
- Developing positioning and messaging for HRIS, People Systems, People Analytics, HR Operations, and CHRO buyer personas
- Personally creating customer stories, POV pieces, webinars, guides, product narratives, landing pages, sales materials, and campaigns
- Conducting customer interviews to understand problems, buying triggers, and competitive alternatives
- Owning go-to-market motions for new products, capabilities, and integrations
- Working with Demand Generation to test messages, personas, and campaigns that generate qualified conversations
- Providing Sales with competitive positioning, proof points, decks, and enablement materials
- Building customer proof through case studies, quantified outcomes, and reusable sales assets
- Conducting market and competitive intelligence across HR analytics, integration, HCM, and enterprise AI landscapes
- Managing events, webinars, and digital narrative across the website and market-facing channels
Success is measured by market response and pipeline impact: qualified pipeline growth, improved conversion rates, stronger customer proof, clearer positioning, and faster product launches. In the first 90 days, you'll develop deep customer understanding, sharpen positioning across the three Studios, establish content and campaign cadence, build customer proof, and launch GTM experiments.
Aragon is a People Data Platform enabling HR to control its own data through integrated capabilities for data integration, analytics, and AI-driven automation. The company is early-stage and seeking someone to transform customer insights and product capabilities into a repeatable, scalable go-to-market engine that reduces dependence on founder-led messaging.
REQUIREMENTS:
- 5+ years of B2B SaaS marketing experience with significant product marketing background
- Experience marketing complex enterprise software
- Strong preference for experience in HR technology, People Analytics, HCM, data/integration infrastructure, analytics, or enterprise AI
- Plus: experience marketing to HR technology, HRIS, People Analytics, People Operations, or CHRO audiences
- Proven track record turning technical products into simple, compelling business narratives
- Exceptional writing and storytelling skills; comfortable personally creating content, not just managing production
- Experience working directly with founders, sales teams, customers, and product teams
- Ability to interview customers and translate conversations into positioning, content, and market insights
- Experience launching new products or categories without established playbooks
- Strong understanding of how product marketing connects to pipeline and revenue
- Comfort operating in early-stage environments with high ownership, speed, and ambiguity
