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Salary: USD 172,000 - 199,000 / annual
Canva is seeking a Senior Performance Creative to join its Growth Creative team in San Francisco. This role sits at the intersection of creativity, performance, and scale, focused on creating high-performing paid social content across Meta, TikTok, YouTube, and other channels.
Key responsibilities include:
- Developing distinctive creative concepts from campaign briefs, audience insights, and performance data
- Writing high-performing hooks, scripts, static copy, carousels, and longer-form video content designed to capture attention and drive action
- Planning and executing self-directed shoots for UGC-style, creator-led, and direct-to-camera content, including talent sourcing and direction
- Editing and iterating high volumes of short-form video quickly with strong judgment around pacing, structure, captions, sound, and storytelling
- Analyzing creative performance across metrics such as hook rate, hold rate, CTR, and conversion, and developing hypotheses for optimization
- Remixing and repurposing existing creative into new variations to test different angles, formats, and messages
- Collaborating with strategists, marketers, and media partners to align creative decisions with campaign goals
- Raising the creative bar by sharing learnings and turning successful experiments into repeatable playbooks
The Growth Creative team moves quickly, tests often, and uses performance data to sharpen thinking and improve outcomes. The role offers flexibility in how and where you work, with a primary office at Canva's Jackson Square campus in San Francisco, designed for both deep work and collaboration.
Requirements:
- 5+ years of experience in performance creative, copywriting, video production, or content creation with strong focus on paid social
- Portfolio of YouTube, Meta, or TikTok ads demonstrating strong performance results
- Experience creating and remixing UGC-style content into converting ads
- Analytical mindset: comfortable with dashboards, confident with performance metrics, able to connect creative decisions to outcomes
- Deep understanding of platform dynamics, formats, and what makes people stop scrolling
- Strong communication skills to present creative rationale clearly to stakeholders
- Ability to work at speed and scale, managing multiple projects and tight turnarounds without compromising quality
