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Salary: USD 200,000 - 300,000 / annual
Mighty Networks is hiring a Head of Marketing to lead the launch of a new AI product. The company operates a creator and brand platform where creators and brands earned $650M in the past year.
You will own marketing strategy and execution for a new AI product launch, with a focus on organic formats and community-driven growth. The role is hands-on: you'll write, shoot, and plan campaigns yourself, then build a team of creatives and analysts to scale what works.
The company is looking for one of two profiles:
1. An AI startup marketer with deep X (Twitter) expertise who has run product launches on the platform and has strong relationships in that ecosystem.
2. An organic format marketer who has built viral formats on Instagram, YouTube, or podcasts that gained significant traction and audience attention.
You should be ambitious, chronically online, and creatively strong. The company prioritizes formats over paid ads, relationships over media spend, and quality over AI-generated content.
Work style is fast and written-first. Decisions happen on social and Slack. A 2-minute ask gets executed in 2 minutes. You'll operate hands-on initially, then transition to building and leading a team.
The application process includes custom questions about your background, your best work (with a link), a format idea for the platform, and your social handles. Finalists complete a $5,000 paid project over 2 weeks.
Requirements:
- Proven track record launching products or building formats on X, Instagram, YouTube, or podcasts
- Deep understanding of organic social growth and community engagement
- Hands-on creative and strategic skills (writing, shooting, planning)
- Ability to work fast in a written-first, async-heavy environment
- Chronically online with strong social media presence and network
