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Thnks is seeking a Partnerships and Community Manager to build and scale their creator network, community, and partner marketing programs. This is a founding hire—a hands-on, individual contributor role reporting to the Chief Marketing Officer.
In this role, you will:
**Creator Network & Outreach**: Source and sign B2B creators and revenue leaders (real practitioners, not six-figure influencers). You will personally identify prospects, write briefs, edit content, and manage posting cadence with a high-touch, high-cadence approach.
**Community Operations**: Run the community day-to-day—posting, moderating, welcoming members, and hosting conversations. You'll celebrate practitioners through awards and spotlights that turn customers into public advocates.
**Partner Co-Marketing**: Build and manage co-marketing initiatives with platforms like Salesforce, HubSpot, SAP Concur, and EcoCart. You'll own the joint calendar, content, webinars, and in-app promotions.
**Event Presence**: Sponsor events, attend as a hunter, and host small dinners to strengthen relationships.
**Measurement & Analytics**: Track what works—which creators drive signups, which posts gain traction, which partners deliver ROI. You bring data, not just vibes.
**First 90 Days**: Sign 3–5 creators and get them posting; stand up the partner marketing calendar with top partners; map existing gratitude-in-business communities and identify your first foothold.
**Success Metrics**:
- Month 6: Credible creators posting regularly; community has momentum; first partner campaigns live.
- Month 12: Creator network drives qualified signups; community reduces churn and increases send frequency; partners run co-marketing on a steady cadence.
You own the creator network reach, community growth/engagement/retention, partner marketing calendar, and top-of-funnel qualified signups.
**Requirements**
- 4+ years building creator, influencer, community, or partner marketing programs, ideally in B2B.
- Strong knowledge of the creator landscape and seller's world; ability to identify credible practitioners across LinkedIn, YouTube, and podcasts.
- Direct experience running co-marketing with partners, including joint calendars, shared campaigns, funds management, and reporting.
- High-cadence execution; ability to move fast and ship often.
- Exceptional interpersonal skills; people want to say yes to you.
- AI-native approach to scaling workflows (Claude, sourcing tools, drafting, scheduling, tracking). You have a clear point of view on daily AI tool use.
- Bonus: Experience running awards/recognition programs, launching co-marketing on Salesforce AppExchange or HubSpot Marketplace, or growing a B2B community from scratch.
**Not a fit if**: You want to manage a team from above, prefer fully remote work, or would rather plan community than be in it daily.
