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Vanta is a Series D trust management platform that helps businesses earn and prove security compliance continuously. The company serves thousands of enterprises across multiple compliance standards (SOC 2, HIPAA, ISO 27001) and has offices globally.
As Senior Manager of Partner Marketing Programs, you will build and scale the foundational engine behind Vanta's global partner marketing strategy. This is a highly visible, cross-functional role reporting to the Head of Global Strategic Partner Marketing.
You will focus on three critical areas:
1. Orchestrate high-impact partner communications and community engagement—including product launches, enablement webinars, and an active partner community—to keep partners enabled, engaged, and choosing Vanta.
2. Maximize Market Development Fund (MDF) impact and ROI by strategically allocating, tracking, and optimizing investments across the entire partner ecosystem.
3. Scale partner pipeline generation programs by transforming Vanta's campaign calendar and product roadmap into partner-ready packages, campaign kits, and sales plays.
Key responsibilities include:
- Lead partner communications, product launches, and enablement webinars while building an active partner community
- Run the Vanta partner community as a core pillar, owning content rhythm, enablement moments, recognition, and connection
- Oversee partner funding and MDF programs, including AWS MDF processes, SCAs, compliance requirements, budget management, and payment execution
- Drive the end-to-end partner marketing lifecycle from strategic planning and global investment allocation to lead flow management, attribution tracking, and ROI analysis
- Translate Vanta's campaign calendar and product roadmap into partner-ready plays for regional and ecosystem partners
- Manage programs across six partner ecosystems: Solution Providers and VARs, Cloud Service Providers, Service Providers and MSPs, Audit Partners, GSIs, and Technology Partners
- Provide reporting and insights to leadership for data-driven decision-making
You will work closely with partner product marketing, partner enablement, partner sales, systems, and finance teams.
Requirements:
- 5-7+ years of experience in partner programs, partner marketing, partner marketing operations, or partner marketing communications
- Prior experience building and scaling partner or channel marketing programs (packaged campaigns, co-marketing kits, partner plays, or partner communities)
- Experience supporting partner marketing team budgets and managing MDF programs (AWS MDF and SCAs strongly preferred)
- Demonstrated ability to manage a full program lifecycle from planning through launch, tracking, and reporting
- Strong cross-functional collaboration skills with a bias for action
- Highly organized, self-driven, and comfortable in a startup environment where speed and ownership matter
- Strong proficiency in Salesforce reporting and dashboard creation
- Experience with Tableau or similar BI tools
- Advanced Excel expertise (complex formulas, pivot tables, modeling, data connectors, automation)
- Open to using AI to amplify skills and strengthen work, demonstrating curiosity, willingness to learn, and sound judgment in applying AI responsibly
