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Axelera AI is a deep-tech company designing AI inference silicon for edge and enterprise deployments. Founded in 2021, the company has raised $450M, operates across 22 countries, and was ranked No. 3 on Fast Company's 2026 Most Innovative Companies list. The company recently launched Europa, bringing physical and enterprise AI to market through a growing partner ecosystem including Dell and Supermicro.
You will own marketing strategy and execution with Axelera's largest global customers and key partners—OEMs, system builders, and integrators who embed Axelera silicon into their own products. This is not a transactional channel-program role; instead, you will work closely with sales counterparts to develop deep relationships with a named set of strategic accounts. Your responsibility is to understand each partner's strategy, align it with Axelera's goals, and build joint marketing plans that drive mutual business outcomes.
Key responsibilities include:
- Qualifying, building, and running joint marketing plans with named global customers and partners, ensuring co-marketing efforts align with Axelera's strategic goals while delivering clear value to partners
- Producing marketing assets: co-branded campaigns, solution briefs, customer stories, launch content, and demand-generation materials
- Owning partner presence at industry events—booth-in-booth activations, joint sessions, launch moments, and pre/post-show follow-through
- Collaborating with Sales and Product to translate partner offerings into positioning that resonates with their buyers
- Incorporating partner voices into Axelera launches and gaining Axelera visibility in partner launches
- Measuring and reporting on program impact: pipeline influenced, content utilization, and programs partners request to repeat
- Representing Axelera to partner marketing teams and executives, both in-person and remotely
The role emphasizes autonomy and self-direction. You will prioritize initiatives based on commercial ROI, make decisions independently, and use AI tools to enhance productivity while maintaining the human relationships that drive partner trust and collaboration. You should expect to travel 15-20% of the time for partner sites, customer visits, and industry events across the Americas and Europe, with periodic trips to Eindhoven headquarters.
Requirements:
Must-haves:
- Proven experience in partner, channel, or alliance marketing roles, with demonstrated success building and executing joint plans with named partners
- Track record of aligning partner desires with internal business priorities and steering joint opportunities toward mutual commercial return
- Experience working with large, structured organizations where marketing decisions involve multiple stakeholders
- Comfort with technical products and willingness to learn new domains (AI inference silicon)
- Strong writing skills; ability to ensure high-quality output and leverage AI tools effectively
- Willingness to travel 15-20% (partner sites, customer visits, industry events across Americas and Europe)
Helpful but not required:
- Background in semiconductors, hardware, embedded systems, or AI infrastructure
- Experience working across US and European teams or managing across time zones
- Multilingual capability
