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Quilt is building the modern home energy system, starting with ductless heat pumps. The company's first product is a smart, efficient heat pump with room-by-room control and radar-based occupancy detection, sold and installed exclusively through a vetted network of Quilt Certified Partners across the U.S. and Canada.
As Partner Marketing Manager, you'll own marketing for and to the Certified Partner network. This is a hybrid role combining campaign management, channel ownership, and product adoption marketing. You'll work closely with the VP of Marketing and Partner Success team to ensure every partner has the tools and resources to market Quilt effectively and to drive adoption of new product rollouts.
You'll operate as an independent contributor in a build-and-run role, owning execution end-to-end without managing a team.
Key responsibilities include:
**Partner Marketing Enablement:** Own the rollout of Quilt's twice-yearly partner marketing campaigns and promotions from planning through execution. Run weekly training calls with partners on new marketing channels, assets, and best practices. Collaborate with Partner Success to ensure partners have resources to drive qualified leads and install volume. Build and maintain a library of partner-ready marketing assets including co-branded creative, campaign kits, and sales collateral.
**Partner-Facing Channel Management:** Own the monthly partner newsletter from content planning to send. Manage and grow Quilt's partner Facebook group and Instagram broadcast channel as engagement and enablement tools. Build out new partner-facing social content on Quilt.com/Partners and YouTube aimed at attracting prospective partners to the Certified Partner Program. Monitor channel performance and iterate on content strategy based on partner engagement and program growth metrics.
**Product Adoption Marketing:** Support new product launches and feature rollouts with partner-focused marketing strategies and materials that drive real adoption.
