SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Qualtrics is seeking a Partner Marketing Manager to drive commercial impact by creating and executing targeted partner marketing initiatives across North America. This role focuses on developing and implementing marketing strategies to build and accelerate pipeline for the partner ecosystem in the region.
Key Responsibilities:
- Develop and implement marketing programs tailored to North American partners, including system integrators, hyperscalers, resellers, and technology partners
- Create region-specific demand creation programs designed to drive new pipeline and accelerate opportunities
- Collaborate with North America field marketing, global product marketing, and ecosystem teams to develop localized go-to-market strategies
- Develop partner-ready marketing collateral including customized sales and marketing materials, localized case studies, and region-specific digital and content marketing assets
- Manage market development funds (MDF) for North American partners, including proposal management and performance tracking
- Work closely with local marketing teams to leverage and adapt global marketing programs for the North American context
- Support partner readiness and certification programs tailored to the region's unique business landscape
- Demonstrate deep understanding of the North American business ecosystem and technology market
- Build relationships across diverse cultural contexts and manage multiple projects in a dynamic environment
The role is based in Seattle or Provo offices with a hybrid work model requiring three days per week in-office (Mondays, Thursdays, plus one additional day selected by organizational leadership).
Requirements:
- 6+ years of marketing experience with strong focus on the North American technology sector
- 6+ years of experience in channel marketing or partner ecosystem development
- Bachelor's degree in marketing, communications, or related field (MBA preferred)
- Demonstrated success in developing and executing partner marketing programs in North America
- Experience with enterprise software and B2B marketing in technology industries
- Proven track record of creating marketing strategies that drive partner performance and revenue growth
- Ability to travel in the region
- Excellent communication skills and detail-oriented approach to project management
- Creative problem-solving abilities with innovative marketing approaches
