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As a Paid Social Specialist at Xero, you will shape and execute paid social strategies that connect small businesses, accountants, and bookkeepers with Xero's platform. You will plan, launch, and optimize full-funnel campaigns across key platforms to drive scalable growth and measurable return on investment.
Your core responsibilities include managing budget allocation, audience targeting, and campaign testing to influence how global audiences discover Xero. You will turn campaign data into actionable insights, refining customer journeys and helping small businesses thrive worldwide.
You will join a collaborative performance digital team at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimization, and brand specialists to deliver cohesive paid social strategies. You will share ideas openly, experiment with new approaches, and support teammates to reach common goals.
Initially, the role will focus on launching and managing high-performing campaigns across Meta, TikTok, Reddit, and LinkedIn using platform-native tools and analytics software. You will execute a creative and audience testing roadmap in partnership with data science and creative optimization specialists. You will leverage customer data platforms to build targeted audience segments and improve campaign incrementality. You will work with media partners to identify opportunities for growth, new products, and testing betas.
Xero offers a flexible hybrid working environment with designated boost days for in-office collaboration at their modern office space in Auckland, balanced with remote work flexibility throughout the week.
REQUIREMENTS:
- Hands-on experience planning, launching, and optimizing paid social campaigns within a digital performance or SaaS environment
- Background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition
- Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies
- Strong analytical capabilities with confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies
- Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams
- Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks
