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Salary: USD 63,000 - 92,000 / annual
SeatGeek is seeking a Paid Social & Programmatic Analyst to manage and optimize paid social campaigns across Meta, TikTok, Reddit, and Snapchat. The role is central to SeatGeek's marketing strategy, managing eight-figure annual spend across these platforms to drive user and revenue growth in the live events ticketing space.
Day-to-day responsibilities include managing paid social campaigns with variable budgets optimized against ROAS targets, building and optimizing per-performer campaigns for artists, teams, and tours aligned with the onsale calendar, and running dynamic catalog-driven campaigns serving thousands of live events. You'll design and execute A/B tests across targeting, creative, copy, and landing pages, then contribute to incrementality and conversion lift studies with the Analytics team to inform budget-setting decisions.
You'll partner closely with the Creative team on campaign briefs and performance feedback loops, work with Engineering on internal tooling for campaign automation, and engage directly with platform partners at Meta, TikTok, Reddit, and Snap to advocate for capabilities aligned with SeatGeek's priorities.
The ideal candidate has 2+ years of hands-on performance advertising experience with meaningful time on Meta and at least one other major social platform. You should have proven experience managing variable, performance-led budgets at scale, strong analytical and data-driven capabilities with proficiency in spreadsheets and BI/analytics tools like Looker or Hex, and excellent project management and communication skills. Curiosity about measurement methodology—particularly incrementality—is essential. Interest in live entertainment and sports is a genuine advantage.
