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Salary: EUR 40,000 - 52,000 / annual
Unobravo is a mental health platform that has delivered over 10 million therapy sessions through a network of 9,500+ qualified therapists. The company is focused on making mental health support accessible and normalizing therapy.
In this role, you will take full ownership of day-to-day management and performance of paid social and display channels, reporting to the Paid Social Manager. You'll work with high autonomy and accountability, supported by the manager on complex challenges including measurement architecture, incrementality testing, channel launches, and annual budget planning.
Key Responsibilities:
- Execute account strategy across Meta and TikTok (prospecting to retargeting), driving high-quality conversions at efficient customer acquisition cost (CAC)
- Manage day-to-day campaign setup, optimization, and reporting for Italy within the strategy and budget framework
- Build and leverage AI and automation to simplify workflows, accelerate audience and performance management, and improve reporting and decision-making
- Design and execute a structured experimentation roadmap including conversion lift studies, geo tests, holdouts, and A/B testing to validate true growth drivers
- Ensure measurement accuracy through clean pixel implementation, Conversions API health, and server-side tracking; work with multiple measurement models to reduce bias
- Partner with Data/Analytics teams to improve attribution, performance visibility, and funnel insights while navigating consent and privacy constraints in the health-adjacent vertical
- Collaborate cross-functionally with Creative, Data, Product, Legal, and Clinical teams to align channel strategy with user experience and business priorities
- Translate complex performance insights into clear actions for non-technical stakeholders
Requirements:
- 4+ years of experience in Paid Social, Display, or Performance Marketing in high-growth environments
- Strong hands-on expertise in Meta Ads (Advantage+, ASC, manual campaigns, audience and bidding strategy) with confidence managing and scaling significant budgets
- Creative-led approach to performance marketing; understanding that creative is the targeting, with a system for producing and testing creative at volume
- Highly analytical mindset with strong measurement foundation or willingness to learn: Conversions API, server-side tracking, conversion tracking best practices, performance reporting
- Experience optimizing beyond CPL using business metrics like lead quality, cohorted conversion rate, CAC, and LTV:CAC
- Structured experimentation approach (incrementality testing, geo tests, A/B and landing page testing)
- Strong cross-functional collaboration skills with Creative, Data, and Product teams
- High ownership and execution speed; thrives in ambiguity, acts proactively, continuously raises the bar
- Fluency in Italian and English (required); Spanish fluency is a plus
- AI & automation: Clear AI-first working style, actively using AI/automation to simplify work and improve outcomes
Desirable: Spanish language fluency.
