SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Eucalyptus (now part of Hims & Hers) is seeking an experienced Paid Search Manager to lead and own Google Ads strategy and growth across Canada. Eucalyptus operates Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care. The company serves patients across five markets (Australia, UK, Germany, Japan, and Canada) and has received selective NICE endorsement for NHS services.
In this role, you will own the Canada Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail campaigns. You'll stay ahead of platform changes and healthcare advertising compliance nuances, lead A/B and multivariate landing page testing to improve CTR, CVR, and ROAS, and partner closely with design, analytics, and engineering teams. You'll analyze competitors and Canadian market trends to identify growth opportunities and develop high-performing bidding and targeting strategies. You'll monitor and report on performance using Google Analytics, Search Console, and Looker Studio, work with Allocation & Performance Managers on budget allocation, and collaborate cross-functionally with product, marketing, and design teams to ensure consistent messaging and execution. You'll champion a culture of testing and optimization, embedding experimentation into every stage of the funnel.
The role is based in Montreal with a hybrid work model for local candidates. Candidates based outside Montreal are welcome to apply and will work fully remotely.
REQUIREMENTS:
- 3+ years in search or paid media with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g., Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail
- Proven ability to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience in D2C, consumer, or subscription-based businesses with understanding of acquisition, retention, and lifetime value optimization
- Strong understanding of Canadian consumer behavior and ability to localize campaigns for tone, messaging, and search intent
- Excellent written and verbal communication skills; able to translate performance data into actionable recommendations
PLUS (preferred):
- Experience working in regulated industries (healthcare, pharma, finance, insurance) and comfort navigating compliance frameworks
- Familiarity with healthcare-specific search compliance (medical claims, ad copy restrictions, prescription pathways)
- Experience scaling search in multi-market or global organizations
- Comfort using first-party data to optimize creative and bidding strategies
