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LumApps, an AI-powered Employee Hub platform serving Fortune 500 companies globally, is seeking a Paid Media Specialist to join its North American marketing team based in Austin, TX. The company recently partnered with Beekeeper to expand its frontline employee experience solutions and is in an ambitious growth phase under new shareholder Bridgepoint.
In this role, you will execute and optimize paid acquisition campaigns across multiple digital channels including paid search, paid social, display, and video. You'll work closely with the Senior Demand Generation Marketing Manager and collaborate with cross-functional teams (Integrated Campaigns, Product Marketing, Content, Design, Marketing Operations, Field Marketing) to drive qualified pipeline and improve campaign performance.
Key responsibilities include:
- Execute and optimize paid media campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads
- Monitor campaign performance and make ongoing optimizations to improve lead quality, efficiency, and ROI
- Assist with campaign setup, QA, audience targeting, budget pacing, and performance reporting
- Analyze campaign results and communicate actionable insights to stakeholders
- Support testing initiatives including ad creative, landing pages, audience segmentation, and bidding strategies
- Maintain accurate tracking, conversion measurement, and campaign documentation
- Stay informed on digital advertising trends, platform updates, and industry best practices
The company offers 25 vacation days, 9 sick days, 10 paid holidays, 2 floating holidays, 100% employer-paid health insurance from day 1, 401k matching up to 4%, inclusive family leave, and equipment of your choice.
Requirements:
- 2+ years of experience managing paid media campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads
- Strong analytical skills with ability to interpret campaign performance data and identify optimization opportunities
- Familiarity with Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), and tag management concepts
- Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Pardot) preferred
- Experience with B2B demand generation or SaaS marketing preferred
- Strong attention to detail and excellent organizational skills
- Ability to manage multiple campaigns, prioritize effectively, and collaborate across teams
- Strong written and verbal communication skills
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience
