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OpenArt is a Silicon Valley-based Gen AI startup building an AI creative platform used by creators worldwide. The company has 200+ employees working globally across product, AI, design, creative, and marketing.
You will own the creative strategy behind paid social campaigns, sitting at the intersection of creative strategy, paid media, and performance analytics. Your primary responsibility is making creative perform better—not traditional media buying.
Key responsibilities:
- Lead creative strategy across Meta, TikTok, Google, YouTube, and other paid channels, identifying audiences, insights, hooks, messaging angles, formats, and offers to test
- Develop and run structured creative testing systems across concepts, hooks, audiences, formats, visuals, CTAs, and landing pages to continuously identify winners
- Analyze creative-level performance data to understand what's winning and why, turning insights into hypotheses and the next round of concepts
- Create paid concepts across UGC, creator-led ads, product demos, social-native ads, static, and motion formats
- Write creative briefs, hooks, scripts, headlines, and ad copy aligned with product marketing messages
- Partner with UGC and influencer teams to turn strong organic content into paid creative and identify whitelisting and partnership opportunities
- Track competitor ads, trends, and creative patterns to inform strategy
- Work closely with growth, motion design, video editing, influencer, and social teams
The company moves fast, launches frequently, and produces high volumes of creative across paid social, organic social, creators, product launches, and brand campaigns.
REQUIREMENTS:
- 3+ years of experience in paid creative strategy, performance marketing, growth marketing, or closely related role
- Proven experience developing paid social creative that drove measurable performance
- Strong understanding of Meta advertising and paid social creative
- Experience building and running creative testing frameworks
- Strong analytical skills and comfort with paid media performance data
- Excellent copywriting, especially hooks, short-form scripts, headlines, and direct-response messaging
- Strong understanding of TikTok, Instagram, YouTube, and internet culture
- Experience briefing and working with video editors, motion designers, designers, and creators
- Ability to move quickly from performance insight to creative hypothesis to test
- Comfortable operating independently in a fast-paced remote environment
- Genuine interest in AI and how people use AI tools to create content
BONUS:
- Experience marketing AI, SaaS, creator, or prosumer products
- Experience scaling paid acquisition for a fast-growing consumer technology company
- Hands-on Meta media buying experience
- Experience with creator whitelisting and partnership ads
- Experience with attribution and analytics platforms
- Experience using Gen AI tools for creative ideation or production
- Strong knowledge of AI creator culture and the generative AI landscape
