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Salary: USD 65,000 - 70,000 / annual
Humble Bundle, part of IGN Entertainment (a division of Ziff Davis), is seeking a Paid Media & Creative Coordinator to develop and execute B2C e-commerce paid marketing campaigns. You will work closely with the Sr. Marketing Manager to plan, execute, and optimize campaigns across Google Ads, Meta Advertising, Reddit Advertising, Microsoft Advertising, and emerging platforms.
Key responsibilities include:
- Collaborating with the Sr. Marketing Manager to plan and optimize paid marketing campaigns across multiple platforms
- Transforming static publisher-provided graphics into high-converting animated short-form video ads optimized for Meta, Google, Reddit, and Bing
- Producing rapid creative iterations by adjusting video hooks, CTAs, voiceovers, and aspect ratios based on performance data
- Planning and executing A/B testing and optimization experiments to inform future marketing tactics
- Brainstorming creative concepts, layout designs, and conversion-focused hypotheses with the broader team
- Managing recurring and ad hoc reporting, proactively communicating campaign status, results, and revenue opportunities
- Staying informed on platform trends, updates, and industry best practices
This is a full-time role based in the United States. For applicants within 30 miles of Los Angeles or New York offices, a hybrid schedule may be required. All others work fully remote. The role occasionally requires evening/weekend work to accommodate partner needs and industry events. Domestic and international travel may be required to attend meetings and industry events (e.g., Gamescom, San Diego Comic-Con).
Humble Bundle is part of one of the world's largest gaming and entertainment media platforms, reaching over 470 million monthly users across 15 digital properties. The company has donated over $280 million to more than 38,000 charities worldwide.
Requirements:
- 1+ years of experience with Google Ads (proficient)
- 1+ years of experience with paid social platforms such as Meta Advertising or Reddit Advertising (proficient)
- 1+ years of experience with video production software for creating and editing A/V files (proficient)
- Proficiency in Excel and Google Sheets
- Excellent written communication skills
- Strong attention to detail and ability to verify campaigns for accuracy
- Comfortable working in fast-paced environments with frequent changes
- Ability to adapt to new working environments and needs
- Willingness to be proactive in continued learning and development
Bonus qualifications: Certifications for paid advertising platforms (Google Ads, Meta, Reddit, Microsoft); experience in the gaming industry.
