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Salary: USD 75,000 - 75,000 / annual
WelbeHealth is seeking an Outreach Specialist to join the Marketing, Outreach, & Enrollment (MOE) team. This role is central to enrollment success and focuses on building relationships in the community, generating quality referrals, and guiding prospective participants into the PACE program—a model of care that allows vulnerable seniors to live safely in their homes rather than moving into skilled nursing facilities.
Unlike traditional sales roles, this position emphasizes mission-driven work without high-pressure tactics. You will connect vulnerable seniors with life-changing care, build genuine relationships with seniors, caregivers, and community partners, and engage with the community through events and face-to-face outreach rather than cold-calling.
Day-to-day responsibilities include:
- Coordinate and initiate outreach and engagement activities in communities
- Identify opportunities to collaborate with community organizations to generate qualified leads
- Establish and maintain relationships with community leaders and partners including senior centers, assisted living facilities, food banks, churches, and other community-based organizations
- Develop and implement monthly marketing plans to achieve enrollment metric goals in collaboration with the MOE Director
- Provide education regarding WelbeHealth's services to community referral sources
The company offers medical, dental, and vision insurance; 17 days of PTO, 12 holidays, and 6 sick days annually; 401(k) with match; and a $5,000 sign-on bonus.
Requirements:
- Bachelor's degree in marketing or health care administration preferred
- Minimum of one (1) year of experience in a sales and marketing role with at least one (1) year in a healthcare or senior care setting preferred (within service area and outside sales experience preferred)
- DHCS training and exam as a marketing representative required within 30 days of hire
- Technology experience including Salesforce, Athena, or similar platforms
- Spanish language fluency required
