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Outbound Strategist

Mixpanel - Singapore, Singapore - Hybrid - posted 2026-09-23

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Mixpanel is a leading product intelligence and analytics platform trusted by 29,000+ companies. The Pipeline Generation team is building an AI-first prospecting function for APAC, replacing manual outbound with an automated, data-driven system. In this role, you will operate Mixpanel's AI-driven prospecting engine day-to-day, owning the complete flow from market signal to qualified pipeline handoff to Account Executives. You will build and maintain target lists aligned with the ideal customer profile, deploy and supervise AI agents for prospect research and first-touch personalization, and apply critical judgment to ensure only genuinely qualified opportunities reach the sales team. You will work with Mixpanel's own product-usage and self-serve signals to prioritize high-intent accounts, analyze campaign metrics to refine targeting and messaging, and document playbooks that scale across the region. Key responsibilities include: - Running outbound campaigns that produce qualified opportunities, owning signal-to-handoff flow - Building clean target lists and enrichment inputs against defined ICPs - Deploying and supervising AI agents for research, list building, and draft outreach, with human quality gates - Qualifying opportunities against agreed bars with Account Executive input - Prioritizing accounts using product-usage signals - Analyzing metrics and adjusting targeting, messaging, and channel mix - Documenting what works into shared playbooks This is a founding role in a small, high-leverage team. Success is measured on qualified pipeline and system leverage, not activity. You will work in ambiguity as the system is still being shaped, and what you prove in Singapore becomes the playbook for the wider APAC region. Requirements: - Hunter's instinct: proactively sources new pipeline and starts cold conversations with persistence - Consultative discovery skills: asks deep questions, understands problems, qualifies fit, and hands over well-understood opportunities - Commercial presence: writes outbound that lands, speaks credibly with technical buyers in analytics/data space - AI fluency: structures problems into clear logic, designs prompts and workflows for reliable AI output, reviews and corrects output - Hands-on comfort with modern outbound automation and enrichment tools (Clay or similar) and CRM platforms (Salesforce), including list building, logic/formulas, and analytics - Comfort working in ambiguity, measured on outcomes rather than activity - Background in B2B software pipeline generation, outbound, growth, or sales operations with track record of sourced or influenced pipeline Bonus: - Experience at product-led or self-serve B2B software companies using product-usage signals - Light technical ability with APIs, webhooks, or simple scripting - No-code or low-code automation experience - Familiarity with product analytics tools as both a tool and buying signal source

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