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Salary: USD 140,000 - 175,000 / annual
Abode Money is a fintech startup building the first financial manager for homeowners, helping them save money on property taxes, insurance, mortgages, and more. The company has raised $25M from top-tier investors including Sequoia and is using AI to transform traditionally service-based work into software.
You will own all organic growth channels for Abode Money outside of paid advertising. This is a high-autonomy role with complete ownership of organic social strategy, website content, creator partnerships, and PR-to-owned-content conversion. Your responsibilities include:
- Rebuilding the organic social strategy from the ground up and shipping short-form video daily across TikTok, Instagram, and YouTube
- Owning all website content including guides, state and county pages, and data reports that drive SEO performance
- Building a research hub that transforms Abode's proprietary county data into research assets that rank, get cited, and earn media coverage
- Operating at news speed—converting PR wins and breaking hooks into finished assets same-day
- Managing creator and UGC partnerships, community engagement, and mailer creative
After six months, there is a clear path to Head of Brand, a significantly larger role focused on brand positioning and differentiation. The company's vision is to build a generational brand around homeownership, similar to how Ramp transformed corporate finance.
Abode operates in-person 5 days per week in Austin. The company culture emphasizes ownership, speed, deep work, intellectual curiosity, and going all-in on a high-impact mission.
REQUIREMENTS:
- Must be in Austin or willing to relocate
- Hands-on experience building a consumer brand's social presence, ideally in fintech, insurance, or home/real estate
- Portfolio demonstrating content you created yourself and measurable results
- Proven ability to write web pages that rank from keyword briefs (SEO experience)
- Deep knowledge of what resonates with homeowners on TikTok, Instagram, and YouTube
- Strong opinions on brand building and what makes brands stand out
- Ability to move fast, take ownership, and operate with high autonomy
