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Dave is a fintech company building affordable, transparent financial products for underserved Americans. The company offers products like ExtraCash (up to $500 in minutes) and is launching new offerings including Buy Now Pay Later in 2026.
You will lead organic growth and discovery strategy, owning how Dave gets found in search engines and AI answer engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). This is a founding role for AI-powered search optimization (AEO) at Dave.
Key responsibilities:
- Define and own the channel strategy and roadmap for organic discovery across search and AI answer engines, including forecasts, budgets, and reporting cadence
- Own the onsite content portfolio end-to-end: topical authority, content architecture, keyword and prompt research, intent mapping, editorial roadmap, and writer briefs. Write and edit to publishable standard; manage refresh, consolidation, and pruning cycles
- Own offsite content and authority building through forums, Reddit, third-party sources, and partnerships that influence search and AI answers
- Own visibility strategy across AI answer engines, including measurement of citations, share of voice, and accuracy
- Partner with Product and Martech teams on technical work that unlocks discoverability and required tooling
- Build reporting that ties organic and AI-sourced traffic to installs, new members, and acquisition cost efficiency
- Own trust signals for credibility: E-E-A-T, sourcing, author attribution, factual accuracy, and compliance with fintech regulatory requirements
You will report to the Director of User Acquisition and work cross-functionally with brand, content, product, martech, analytics, partnerships, and compliance teams. The role emphasizes business outcomes (member acquisition at efficient cost) over vanity metrics like traffic volume. You'll have meaningful autonomy to shape how organic discovery contributes to Dave's growth, with budget to test, learn, and scale.
Requirements:
- 8+ years of experience in SEO, content marketing, organic growth, or growth marketing
- At least 2 years of hands-on work on AEO, GEO, or AI search optimization
- Track record of leading cross-functional initiatives for consumer products/B2C
- Demonstrated success growing organic into a real acquisition channel measured against business outcomes and cost efficiency (not just traffic)
- Onsite content strategy depth: built topical authority from scratch, mapped content to search and prompt intent, directed writers through briefs, made consolidation/pruning decisions, with publishable writing and editing judgment
- Offsite experience earning placements, coverage, or citations through partnerships, affiliates, or digital PR
- Current, hands-on experience improving visibility in AI answer engines with a defensible measurement approach
- Technical and data fluency: can read site audits, understand how structure and performance affect discoverability, brief product teams credibly, and pull/interrogate data in GA4, Search Console, spreadsheets, or SQL
Bonus qualifications:
- Fintech or financial services industry experience
- Experience with programmatic or templated content at scale
- Familiarity with organic strategies for app channels (App Store Optimization)
