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Motive is a B2B SaaS platform that empowers physical operations teams—including transportation, construction, energy, and field service companies—with tools for fleet management, safety, and operations. The company serves nearly 100,000 customers ranging from Fortune 500 enterprises to small businesses.
This Mid-Market Marketing Manager role focuses on driving demand generation and pipeline for Motive's mid-market segment. You will plan, execute, and optimize account-based marketing (ABM) and full-funnel demand generation campaigns across multiple channels including 6sense Display, LinkedIn, email, webinars, direct mail, and events.
Key responsibilities include:
**Campaign Strategy & Execution**: Develop and manage programmatic ABM campaigns and integrated demand generation programs. Create campaign briefs independently, including messaging hierarchy, copy direction, and creative inputs aligned to buyer journey stages. Maintain target account lists and apply funnel stage definitions to inform targeting and messaging.
**Channel Management**: Partner with channel owners across display, LinkedIn, content syndication, email, web, and events. Own end-to-end execution for select channels including webinars, sales plays, and direct mail. Monitor performance, evaluate channel effectiveness, and reallocate spend based on segment needs and data insights.
**Cross-Functional Collaboration**: Work closely with Content Marketing, Product Marketing, Marketing Operations, and Sales teams. Ensure campaigns align with sales priorities and pipeline goals. Enable sales teams with targeting direction, messaging, sales plays, and enablement materials. Maintain regular communication with SDRs, AEs, and sales leadership.
**Analytics & Optimization**: Monitor campaign performance and pipeline contribution against goals. Build testing and iteration cycles into campaigns. Partner with Marketing Analytics to maintain dashboards and reporting. Identify trends, risks, and optimization opportunities independently.
**AI & Innovation**: Leverage AI tools and agentic workflows to accelerate campaign personalization, sales play development, and insight generation. Apply working knowledge of AI to streamline execution.
You bring a marketer's curiosity and builder's mindset. You understand the mid-market buyer, what moves them to act, and enjoy operating in ambiguity. You're comfortable with shifting priorities, motivated by blockers, and committed to continuous improvement.
