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Tessl is a Series A AI startup founded by Guy Podjarny (founder of Snyk), building the context layer for AI coding agents and a platform for AI-native software development. The company has raised over $100 million from top-tier investors including Index Ventures, Accel, and GV, and ranked #2 in Sifted's B2B SaaS Rising 100 in 2025.
You will own demand generation strategy and execution across all channels—paid, organic, partnerships, and community. This is a hands-on, data-driven individual contributor role focused on building repeatable, measurable pipeline in a developer-first market.
Key responsibilities:
• Own pipeline creation strategy across paid, organic, partnerships, and community channels
• Build and optimize multi-channel campaigns aligned to product launches and GTM priorities
• Drive MQL-to-SQL pipeline growth with clear attribution and reporting
• Run rapid growth experiments across paid media, landing pages, email, and content distribution
• Manage budget allocation across channels based on performance data
• Define, track, and report on core growth metrics (CAC, CPL, conversion rates, pipeline contribution)
• Build dashboards and reporting frameworks to inform strategy
• Partner with Product Marketing on launch amplification
• Align with Sales on ICP targeting and pipeline quality
• Work with Content to maximize distribution and reach
You will work closely with Product Marketing, Content, and Sales to ensure the company attracts the right audiences and converts attention into high-quality pipeline.
The role is based in Tessl's new 10,000 sq. ft. office in Kings Cross, London, with a requirement to be in the office at least 3 days per week (Monday, Tuesday, Thursday anchor days). The company offers generous catering and regular social events.
Requirements:
• 4–8+ years in demand generation or growth marketing (B2B SaaS preferred)
• Experience owning paid acquisition and multi-channel campaigns
• Strong analytical skills and comfort with attribution models
• Demonstrated success building pipeline in early-stage or high-growth environments
• Bias for action and experimentation mindset
Nice to have:
• Experience marketing to developers or technical audiences
• Familiarity with PLG + sales-assisted hybrid funnels
• Experience with marketing automation and CRM tooling (e.g., HubSpot, Salesforce)
