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inDrive is seeking a Media Manager to join the Marketing team and own media planning and execution across Mexico and Central America. This hands-on role focuses on upper- and mid-funnel media strategy, developing solutions that build brand awareness, consideration, and drive business growth.
Key Responsibilities:
- Own end-to-end media planning and buying for Mexico and Central America, aligned with regional business and marketing priorities
- Develop upper- and mid-funnel media strategies aimed at driving reach, awareness, consideration, and business impact
- Translate marketing briefs and business objectives into effective cross-channel media plans
- Define optimal media mix across online and offline channels based on campaign objectives, audience, market specifics, and budget
- Independently manage media projects from initial planning through campaign launch, optimization, and post-campaign analysis
- Coordinate campaign execution with media agencies, platforms, vendors, and internal marketing teams across the region
- Monitor campaign performance and identify optimization opportunities
- Evaluate media and business results, turning data into actionable insights and recommendations
- Prepare clear campaign reports and presentations explaining performance, causation, and next steps
- Build and maintain strong relationships with media agencies, publishers, platforms, and external partners
- Identify new media formats, channels, and innovations; recommend testing opportunities
- Support influencer marketing initiatives and evaluate activation formats as part of the broader media mix
Requirements:
- 5+ years of experience in media planning, media buying, advertising, or related field
- Strong experience with upper- and mid-funnel media campaigns, including brand awareness and consideration objectives
- Experience working across Mexico and/or Central American markets (highly desirable)
- Ability to independently manage the full media planning process rather than relying entirely on agencies
- Strong understanding of both digital and offline media channels and their role across different marketing funnel stages
- Ability to select the right channels and formats depending on marketing objective and target audience
- Hands-on experience with media analytics, planning, and reporting tools
- Strong understanding of media measurement and core/proxy KPIs for different channels and funnel stages
- Experience in campaign tracking, optimization, and post-campaign analysis
- Strong analytical skills and ability to connect media performance with business outcomes
- Ability to turn data into insights, hypotheses, and concrete recommendations
- Understanding of influencer marketing and its role within the broader media ecosystem
- Strong presentation and storytelling skills; ability to turn complex information into simple, convincing recommendations
- Confidence working with multiple stakeholders and external partners across different markets
- Curiosity about advertising trends, emerging platforms, new formats, and media innovation
