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Teya is a Series C fintech company building a financial platform for local businesses across Europe. The company focuses on providing simple tools, thoughtful design, and genuine support to cafés, restaurants, salons, shops, and entrepreneurs.
As a Marketing Specialist, you will own and drive marketing initiatives from conception through execution, working closely with the Marketing and Inbound Sales Manager. You'll be responsible for designing and automating marketing processes, improving performance metrics, and shaping customer-centric messaging.
Key responsibilities include:
**Strategy Development:** Conduct research and analysis to identify market trends, customer preferences, and competitive landscapes. Use insights to inform marketing strategies, content, and automation opportunities.
**Marketing Funnel Management:** Develop and execute lead generation campaigns in collaboration with the performance marketing team, aligned with sales priorities. Analyze and optimize marketing performance metrics.
**Campaign Management:** Manage PPC, email, social media, and PR campaigns end-to-end, from creative development to performance tracking. Identify and implement marketing and CRM automation opportunities.
**Content Creation:** Create compelling content across digital platforms including website, blog, email, social media, and printed materials. Ensure consistency in messaging and visual identity.
**Cross-functional Collaboration:** Work with marketing, product, and customer support teams to ensure unified messaging. Create sales enablement materials to improve conversion. Manage relationships with external vendors and agencies.
**Customer Engagement:** Develop and execute communication plans for existing customers. Enhance customer engagement and retention through targeted communication.
The role is based in Budapest with a friendly, informal office environment in Buda. Benefits include competitive salary, sport pass, Szép Card (450,000 HUF yearly), private health insurance, 3 mental health days, free public transport passes, office snacks, and flexible working hours.
**Requirements:**
- Bachelor's degree in marketing, business, or related field
- 2–3 years of marketing experience, preferably in a similar role with track record of running digital lead generation campaigns
- Strong written and verbal communication skills in Hungarian and English
- Proficiency in digital marketing tools and platforms (Google Analytics, CRM systems, email marketing tools); marketing automation experience preferred
- Proactive and results-oriented with ability to take ownership of projects
- Ability to multitask and prioritize in a fast-paced environment
- Creative thinker who enjoys testing new ideas and staying current with industry trends
- Data-driven mindset with ability to track performance, interpret metrics, and optimize based on results
- Strong organizational skills and attention to detail
