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Outreach is the leading agentic AI platform for revenue teams, founded in 2014 and trusted by enterprise organizations like Databricks, SAP, Siemens, and Verizon. The Marketing Operations team serves as the operational backbone of Outreach's go-to-market strategy, owning the systems, data infrastructure, and campaign execution that connect marketing strategy to buyer engagement.
As a Marketing Operations Specialist, you will be responsible for managing core marketing technology systems, executing campaigns, and maintaining data quality across the marketing stack. You'll collaborate closely with Demand Generation, Field and Event Marketing, Product Marketing, Sales Operations, and Sales teams to design and optimize processes and tools that enable GTM performance.
Key responsibilities include:
- Managing and optimizing marketing technology platforms and integrations
- Executing campaigns and ensuring data accuracy across systems
- Supporting the implementation of marketing solutions that enhance capabilities and streamline workflows
- Working with AI-enabled tools across the marketing stack to accelerate campaign execution, reporting, and documentation
- Evaluating marketing tools and technologies to distinguish between genuine efficiency gains and unnecessary complexity
- Collaborating cross-functionally to support revenue growth initiatives
- Maintaining documentation and process improvements
This role sits at the intersection of marketing strategy and technical execution. You'll gain hands-on experience with AI-powered marketing operations, helping the team leverage automation and intelligence to work smarter. The position requires strong attention to detail, technical execution skills, and the ability to communicate effectively across marketing, sales, and operations teams.
