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Salary: USD 120,000 - 160,000 / annual
Artera is a healthcare technology company on a mission to make healthcare #1 in customer service. The company provides agentic AI solutions that strengthen how healthcare providers communicate and care for patients. Trusted by 1,000+ specialties, FQHCs, health systems, and federal agencies, Artera has been recognized as one of the fastest-growing private companies and a top place to work.
You will join as Marketing Operations Manager, a hands-on individual contributor role responsible for building the operational foundation that enables the marketing team to scale. This is a systems-focused position where you'll own day-to-day marketing operations infrastructure across the marketing automation platform, CRM, analytics, lifecycle, and campaign processes while helping evolve the organization toward AI-native marketing.
Key responsibilities include:
• Build and optimize marketing operations, data, and measurement infrastructure. Own administration, configuration, optimization, and troubleshooting of the marketing automation platform (HubSpot) and its integrations with Salesforce and other marketing technologies. Identify gaps in the MarTech stack and contribute to evaluation and implementation of new tools. Maintain high standards for marketing data quality, including database health, segmentation, enrichment, deduplication, campaign data, consent management, and data governance. Troubleshoot tracking and reporting issues and work cross-functionally to resolve underlying data or systems problems. Support bespoke reporting and analysis using tools such as Claude.
• Own lifecycle, scoring, and lead management. Build, maintain, and optimize lifecycle stages, lead scoring models, routing, sales handoffs, SLAs, recycling, and related processes. Partner closely with Revenue Operations to ensure Marketing and Sales systems and processes work together effectively. Ensure infrastructure evolves alongside changes in go-to-market strategy.
• Build AI-native marketing operations for scalable campaign execution. Build and maintain standards and automations that enable marketers to execute campaigns efficiently and consistently, including campaign taxonomy, naming conventions, required fields, tracking standards, templates, workflows, and QA processes. Document repeatable marketing processes and translate them into AI-enabled workflows, skills, and agents that reduce manual work. Partner with marketers across Demand Generation, Events, Brand, and other functions to identify high-value opportunities for AI and automation. Experiment with emerging AI capabilities.
Success in year one is measured through SLA and delivery consistency, marketing data credibility, and adoption of AI-enabled workflows. You'll establish a scalable Marketing Operations foundation and a growing set of AI-enabled workflows that make it easier for marketers to execute high-quality work at scale.
Artera is focused on in-person collaboration and is building strong local teams in three U.S. cities: Santa Barbara, CA (headquarters), Seattle, WA, and Kansas City, KS/MO. Candidates should reside in or be willing to relocate to one of these areas.
REQUIREMENTS:
• 5–8 years of experience in B2B SaaS Marketing Operations, Revenue Operations, Marketing Technology, or a related discipline
• Experience in healthtech or another complex B2B environment
• Deep hands-on experience with marketing automation platforms; HubSpot experience strongly preferred
• Strong Salesforce acumen and understanding of how Marketing and Sales systems, data, and processes connect
• Experience with lifecycle management, scoring, routing, campaign tracking, automation, sales hand-offs, and marketing data
• Hands-on experience with Claude and/or other AI tools to build agents, skills, workflows, and automations
• Comfort with developer concepts (Git/GitHub, repositories, basic front-end or web-forms work) strongly preferred
• Strong systems thinking with ability to translate business needs into scalable technical solutions
• Strong project management and cross-functional communication skills
• Self-directed builder comfortable troubleshooting complex systems, working through ambiguity, and collaborating across Marketing, Sales, and Revenue Operations
