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Salary: USD 116,000 - 145,000 / annual
Ironclad is the leading AI contracting platform transforming agreements into assets. As the MarTech & Automation Owner, you will serve as the architectural guardian and efficiency engine of the marketing technology ecosystem, owning the overarching architecture, functional health, and utilization of the MarTech stack while serving as the primary technical architect of the core Marketing Automation Platform (Marketo).
You will govern the stack to ensure every platform has a clear owner, is properly administered, and utilized to its highest potential. Rather than acting as a ticket-taker for every point solution, you will design, build, and optimize self-serve campaign operation frameworks that empower functional super-users across marketing (Events, Field, Content, Growth) to deploy campaigns autonomously, flawlessly, and without operational friction.
Key responsibilities include:
- Own the holistic architecture, integration standards, API security, and global data flow across the entire MarTech ecosystem. Proactively audit stack utilization, system health, and vendor efficiency to identify opportunities for consolidation, automation, and capability enhancement.
- Establish governance policies ensuring every tool has a designated functional super-user/admin while maintaining centralized architectural control over core CRM/MAP syncs.
- Serve as the technical architect for Marketo, maintaining system performance, global program templates, tokenization, lead scoring pipelines, database hygiene, and CRM integration rules.
- Build and deliver comprehensive enablement, documentation, and training programs for non-MOps tool owners and program leads across the GTM organization.
- Design, launch, and refine a fully self-serve campaign execution model that enables program owners to launch campaigns using standardized Marketo templates and operational playbooks.
- Automate campaign ops end-to-end—continuously eliminating manual processes, removing ticket bottlenecks, and introducing automated QA guardrails for link validation, rendering, and brand compliance.
- Onboard, train, and certify functional admins across business units to ensure decentralized execution follows centralized standards. Act as the technical escalation point for integrations, schema errors, and platform troubleshooting.
QUALIFICATIONS & REQUIREMENTS:
- 3+ years in Marketing Operations, Systems Architecture, or MarTech Management in a growth-stage B2B SaaS environment.
- Marketo Mastery (Required): Advanced Marketo administration experience is essential. Marketo Certification preferred. Deep technical knowledge of Marketo program architecture, tokenized templates, global forms, deliverability, and Marketo-Salesforce CRM sync management is required. Candidates without hands-on Marketo expertise will not be considered.
- Stack Architecture Experience: Hands-on experience integrating, auditing, and governing multi-tool stacks (webinars, CMS, ABM, event capture, direct mail, social tools).
- Process & Automation First Mindset: Proven track record of replacing manual campaign ticket queues with scalable, self-serve operational models and automated QA checks. Strong technical documentation skills with a passion for teaching, enabling, and certifying non-technical stakeholders.
- Leadership: Self-directed problem solver capable of auditing technical systems, driving vendor conversations, and leading operational change management across marketing teams.
