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Ready Rebound is a national healthcare navigation and consulting company providing expedited care access and advocacy for injured first responders and their families. The company recently launched a SaaS platform enabling partner departments to track, manage, and oversee member injuries from initial report through recovery and return-to-work planning, with real-time visibility and actionable analytics.
Ready Rebound is seeking a Marketing Operations & Digital Manager to build the digital, analytics, and operational foundation of the growing Marketing team. This is a hands-on role combining program execution with data-driven decision-making.
Key Responsibilities:
Email Marketing & Campaign Execution: Lead selection, implementation, and management of the email marketing platform. Build and execute email campaigns, nurture programs, and customer/prospect communications. Manage audience segmentation, list hygiene, campaign setup, testing, and deployment. Track email performance metrics (engagement, click-throughs, conversions) and recommend improvements. Partner with Marketing on campaign messaging and strategy.
Website Management & Optimization: Manage day-to-day website execution and maintenance. Coordinate updates, new pages, landing pages, and campaign content. Monitor website traffic, engagement, conversion, and lead-generation performance. Use analytics to identify opportunities to improve user journey and conversion. Develop a test-and-learn approach for continuous improvement. Coordinate with internal and external partners on website development.
Marketing Analytics & Reporting: Develop and maintain Marketing dashboards providing visibility into performance across channels. Track key metrics for website, email, campaigns, events, and other channels. Help Marketing understand what is working and where to invest next. Develop reporting around MQL generation, lead sources, campaign performance, and marketing-influenced pipeline. Translate data into clear insights and recommendations for leadership.
Marketing Operations, MQLs & Attribution: Partner with Sales and Sales Operations to strengthen MQL capture and tracking processes. Improve lead-source tracking and marketing attribution within Salesforce. Establish consistent processes and definitions across Marketing and Sales. Identify data gaps and recommend solutions to improve reporting accuracy. Connect marketing activities to MQLs, opportunities, and pipeline to demonstrate Marketing ROI.
Marketing Technology & Process: Serve as primary owner of marketing technology and digital tools. Identify opportunities to automate manual processes and improve team efficiency. Establish scalable processes for campaign execution, tracking, and reporting. Evaluate new tools as the company grows. Maintain data quality and consistency across platforms.
Additional Responsibilities: Support ad hoc projects in a fast-growing environment. Assist with customer marketing efforts including presentations, content, and customer stories. Partner across Sales, Marketing, Customer Success, and Operations on growth initiatives. Jump in where needed to solve problems and support the broader team.
Requirements:
- 4–7 years of experience in digital marketing, marketing operations, demand generation, or related role
- Strong experience with email marketing and marketing automation platforms
- Experience managing and optimizing websites and working with website analytics
- Strong analytical skills with ability to turn data into actionable recommendations
- Experience with CRM systems and marketing data flows
- Experience building marketing dashboards and reporting on leads, MQLs, campaigns, and pipeline
- Understanding of lead management, marketing attribution, and the Marketing-to-Sales funnel
- Comfortable in hands-on environment where you develop processes and execute work
- Strong project management skills and attention to detail
- Ability to work cross-functionally with Marketing, Sales, Product, and external partners
- Curious, proactive mindset with interest in testing, learning, and improving
Preferred Qualifications:
- Salesforce experience, including lead-source tracking, campaign objects, and reporting
- Experience selecting and implementing new email marketing or marketing automation platform
- Background in B2B, SaaS, healthcare services, or public sector marketing
- Experience managing external agency, web development, or marketing technology vendors
