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Zocdoc is a healthcare marketplace on a mission to give power to patients by making it easy to find and book in-person or virtual care across all 50 US states, 200+ specialties, and 12,000+ insurance plans. The Marketing Operations team supports marketing functions across the organization, and this role focuses on lifecycle marketing program execution.
As a Marketing Operations Associate, you will play a critical role in driving provider acquisition, engagement, and retention through thoughtful, tailored experiences. Your primary responsibilities include building, testing, and deploying email campaigns using platforms like Marketo and Braze with high-quality execution and flawless delivery. You'll manage audience segmentation and list uploads based on campaign requirements and behavioral/demographic data, perform rigorous QA on all email assets (content proofing, link validation, dynamic content testing), and set up campaign tracking parameters while monitoring performance metrics like open rates, CTRs, and conversions.
Your day-to-day work involves collaborating closely with lifecycle, creative, and analytics teams to execute campaigns on time and aligned with brand standards. You'll help maintain marketing database health through list hygiene and contact management practices, build marketing campaigns end-to-end primarily through email and in-product channels, and code new HTML emails from design files. You'll think critically about audience segmentation and campaign performance to ensure campaign setup matches brief goals, build reports and perform analysis, participate in stakeholder meetings, and execute ad hoc and short-term project initiatives.
You should be a confident and adaptive learner who loves getting into details and takes pride in perfect, flawless email execution. You enjoy working behind the scenes to bring campaigns to life and collaborating cross-functionally. You find satisfaction in process, organization, and using marketing automation tools to create polished, on-brand experiences. You're meticulous in planning and executing projects across multiple departments, a good communicator and multitasker, and enthusiastic about using AI-powered tools to improve efficiency, creativity, and campaign execution.
