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Roblox is seeking a Marketing Manager to lead marketing engagement across Southeast Asia, based in Singapore. As the first local marketing hire in the region, you will design and execute a comprehensive go-to-market strategy tailored to the diverse cultural, economic, and linguistic landscape of Southeast Asia, with core focus on Indonesia, the Philippines, Malaysia, and Thailand.
You will be responsible for developing a scalable regional marketing framework, overseeing localization and "transcreation" of all marketing assets to ensure brand voice translates with native-level nuance. You will lead product launches across Southeast Asia, prioritizing markets based on data and product-market fit. Your work will span social media, influencer partnerships, community building, and event marketing across platforms like Instagram, TikTok, Facebook, and YouTube.
You will collaborate closely with legal and policy teams to navigate varied regulatory landscapes and ensure compliance with local data privacy and advertising standards. You will develop locally relevant events and community initiatives, build strategic partnerships with brands, NGOs, and platforms to strengthen local credibility, and advocate for regional Southeast Asian needs (budget, localized product features, compliance) to global headquarters.
The role requires operating autonomously within a strategic framework, driving clear outcomes with minimal oversight. You will work Tuesday, Wednesday, and Thursday in the Singapore office, with optional presence Monday and Friday. An extended orientation at headquarters will be required.
REQUIREMENTS:
- 8+ years of marketing experience with deep, pan-regional focus across Southeast Asia
- 5+ years in consumer tech with deep understanding of Southeast Asian consumer journey, mobile-first behaviors, privacy considerations, and local trust barriers
- Absolute professional fluency in English; ability to understand, speak, or review content in Bahasa Indonesia, Filipino/Tagalog, Bahasa Malaysia, and/or Vietnamese is a plus
- Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal day-to-day oversight
- Broad market knowledge managing marketing in highly fragmented environments across Indonesia, the Philippines, Malaysia, and Vietnam
- Proven ability to advocate effectively for regional needs to global/US-based headquarters
- Data-driven, test-and-learn mentality with ability to drive growth, iterate quickly, and be resourceful and hands-on
