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Salary: USD 95,000 - 115,000 / annual
Xplor Education seeks a Marketing Manager to drive demand and pipeline growth for its Laundry SaaS business unit, serving the North American laundry and dry-cleaning market. This is a hands-on leadership role combining commercial performance accountability with strategic vision-setting.
Key responsibilities include:
**Commercial Performance & Demand Generation**
Own demand generation channels and build new ones to deliver qualified pipeline. Grow market share by optimizing existing channels and launching new initiatives. Drive lifecycle marketing campaigns targeting up-sell, cross-sell, and churn reduction to increase net retention and share of wallet. Promote integrated payments revenue streams through attach campaigns to the installed base. Own messaging, positioning, and launch execution for Laundry SaaS solutions to improve conversion rates and customer satisfaction. Partner with Product to shape roadmap priorities and go-to-market plans aligned to commercial targets. Continuously improve marketing efficiency by driving higher ROI, lowering CAC, and reducing payback period. Report on funnel performance with clear KPIs (MQLs, pipeline contribution, CAC, campaign ROI) to hold plans accountable.
**Strategy & Vision**
Shape the marketing vision and strategy for Laundry SaaS in North America, collaborating with Product and Sales leaders to identify growth segments, differentiation points, and go-to-market strategies. Own the marketing plan and budget for the business unit, including annual campaign planning, channel investment allocation, and quarterly reforecasting of demand targets.
**Cross-Functional Leadership & Collaboration**
Build strong relationships across Sales, Product, and Customer Success to align marketing plans with commercial targets. Act as the marketing voice for Laundry SaaS, rallying internal stakeholders and agency partners around campaign priorities. Demonstrate bias to action while remaining data-driven. Champion company culture and values, particularly "Create Lasting Communities," both in customer marketing and in fostering a collaborative hybrid work environment.
**Requirements**
Bachelor's degree in Marketing, Business, Communications, or related field preferred; equivalent experience considered. 5+ years of marketing experience in B2B SaaS technology companies with budget ownership. Experience marketing SaaS products in SMB verticals. Proven track record driving sustained SaaS pipeline and revenue growth. Demonstrated success with lifecycle and retention campaigns to reduce churn and lift NDR. Proven ability to improve marketing efficiency, resulting in lower CAC, faster payback, and stronger campaign ROI. End-to-end experience running SaaS demand generation, product marketing, and content programs. Experience scaling SaaS marketing programs and operating cadence. Strong team player with relationship-building and cross-boundary influence skills. Ability to motivate cross-functional partners in Sales, Product, and Customer Success in a matrixed organization. Track record developing marketing talent and managing agency/vendor partners. Demonstrated experience building customer-centric messaging grounded in SaaS buyer research. Ability to manage multiple campaigns, launches, and priorities simultaneously in fast-paced SaaS environments. Hands-on operator and strategic thinker comfortable with SaaS marketing tech stacks. Proven clear communication with senior stakeholders and cross-functional teams. Demonstrated data-driven decision-making using SaaS funnel KPIs and campaign metrics.
