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Binance.US is a licensed and regulated U.S. cryptocurrency exchange recognized by Forbes and Business Insider as a top crypto platform. The company is building a more inclusive financial system through Web3 technologies with a focus on compliance, security, and user empowerment.
As Marketing Manager, Partnerships & Affiliates, you will report to the User Acquisition & Mobile Growth Director and own the full lifecycle of direct partnerships and affiliate marketing programs to drive efficient customer acquisition and business growth.
Key responsibilities include:
- Source, negotiate, launch, and manage direct partnerships and affiliate relationships
- Own the affiliate program in Impact, including partner onboarding, tracking, campaign setup, reporting, and optimization
- Test new partners and acquisition opportunities, quickly identify underperformers, and scale ROI-positive relationships
- Monitor and optimize performance against key KPIs including FTDs, CPA, CAC, ROI/ROAS, LTV, and customer quality
- Partner with BI and Analytics teams to improve attribution, reporting, and partner-level performance measurement
- Collaborate with Legal, Compliance, Product Marketing, Creative, and other stakeholders to launch and manage partner initiatives
- Monitor affiliate traffic quality, fraud, and promotional abuse while ensuring compliance with program requirements
- Build and maintain strong relationships with affiliates, publishers, creators, and strategic partners
The company offers unlimited PTO, mental wellness benefits, comprehensive health coverage, remote-first culture with work-from-home equipment reimbursement, annual professional development budget, career coaching, and 401k with employer match.
REQUIREMENTS:
- Required: 5+ years of experience in affiliate marketing, partnerships, business development, or performance marketing
- Required: Proven experience sourcing, negotiating, and scaling performance-based partnerships
- Required: Hands-on experience with Impact.com or similar affiliate management platform
- Strong understanding of CPA, revenue share, hybrid, and performance-based commercial models
- Strong analytical skills with experience evaluating partner performance, ROI, CAC, LTV, and customer quality
- Strong negotiation, communication, and relationship management skills
- Experience with affiliate fraud prevention and traffic-quality monitoring
- Experience in fintech, crypto, payments, or financial services highly preferred
- Experience with AppsFlyer, Tableau, Google Analytics, or similar analytics platforms is a plus
- Bachelor's degree in Marketing, Business, Communications, or related field
- Experience with Mobile Ad Networks, DSPs, CTV, and other marketing channels is a big plus
