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As Marketing Manager at heva, you will develop and execute marketing campaigns supporting the company's next growth stage. You'll build the heva brand, generate demand across borders, and convert audiences into patients and providers on the platform.
This is a hands-on, full-funnel role for a growth-minded marketer comfortable creating campaigns and analyzing dashboards. You'll manage marketing across SEM, SEO, AEO, social, paid social, content, influencer, and out-of-home channels with strong analytical focus on optimizing performance and driving measurable results.
Key Responsibilities:
- Define and implement heva's marketing strategy and growth priorities aligned with company objectives
- Lead full-funnel demand generation across SEM, SEO, paid social, organic social, content, influencer, and OOH channels
- Build and manage a data-driven marketing engine, optimizing spend against CAC, conversion, and ROAS
- Design and execute content and influencer strategies that build trust and drive acquisition
- Partner with sales and operations to align demand generation with pipeline and revenue goals
- Partner with product to translate customer and market insight into positioning and campaigns
- Test, measure, and scale growth experiments across the funnel with rigor and speed
- Recruit, build, and scale the marketing team over time
- Help define heva's marketing principles and long-term marketing culture
You will work closely with leadership to translate business priorities into actionable marketing plans, and collaborate with sales, product, operations, and partnerships to deliver coordinated go-to-market initiatives across US and LatAm markets.
Requirements:
- 4+ years of marketing experience
- SEM and SEO experience
- Social media and paid social experience
- Content marketing experience
- Influencer marketing experience
- Highly analytical with strong command of marketing data and performance metrics
- Fluent in both English and Spanish
- Growth startup experience or strategic consulting experience
Nice to have:
- Out-of-home (OOH) marketing experience
- Both B2C and B2B marketing experience
- Experience marketing in both US and LatAm markets
- SaaS experience
- Growth hacking experience
- Cross-border experience, ideally within healthtech or fintech
- Some experience or familiarity with AI
