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Roblox is seeking a Marketing Manager to lead regional marketing strategy across the Middle East, North Africa, and Türkiye (MENAT). As the first dedicated local marketing leader in the region, you will design and execute a comprehensive go-to-market strategy tailored to the diverse cultural, economic, and linguistic landscape of MENAT.
You will be responsible for identifying high-growth market clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple borders. Your work will span social media, influencer partnerships, strategic partnerships, and event marketing, positioning you at the center of all regional outbound activity.
Key responsibilities include:
- Designing a scalable marketing framework adaptable for Tier 1 markets (high volume/established) and Tier 2/3 markets (high growth)
- Overseeing localization and "transcreation" of all marketing assets, ensuring native-level nuance across MENAT regions using fluent Arabic skills
- Leading product launches across MENAT, prioritizing markets based on data and product-market fit
- Building community and driving influencer growth through regional social media trends and localized channels (Instagram, TikTok, LinkedIn)
- Collaborating with legal and policy teams to ensure compliance with local data privacy standards across MENAT
- Developing locally relevant events and community initiatives while participating in industry events for relationship building and ecosystem growth
- Building strategic partnerships with brands, NGOs, and creators to strengthen local credibility and long-term growth
The role is based in the United Arab Emirates with an extended orientation period at headquarters. Office-based roles require presence Tuesday–Thursday, with optional Monday/Friday attendance.
Requirements:
- 8+ years of marketing experience with deep, pan-regional focus across MENAT
- Fluent Arabic speaker (required)
- 5+ years in consumer tech with understanding of consumer journey, privacy-first user behaviors, mobile trends, and local trust barriers
- Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal oversight
- Broad market knowledge managing marketing in fragmented environments with varying demographics, cultural perceptions, and economic climates
- Strategic influence: proven ability to advocate for regional MENAT needs (budget, product localization, compliance) to global/US-based HQ
- Data-driven, test-and-learn mentality with resourcefulness, analytical rigor, and hands-on execution
