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Tabby is a fintech company on a mission to give people power over their money through a complete money app for sending, spending, and saving. Founded in 2019, Tabby serves millions of customers and 65,000 global brands, government services, and small businesses across Saudi Arabia, the United Arab Emirates, and Kuwait.
You will serve as a results-driven CRM Marketing Manager responsible for managing UAE lifecycle strategy and driving measurable impact across activation, retention, and lifetime value. You'll lead end-to-end CRM and marketing campaigns, build scalable communication processes, and partner closely with data, analytics, design, co-marketing, and copywriting teams to deliver personalized, high-performing customer experiences.
Key responsibilities include:
- Owning OKRs tied to activation, retention, LTV, and revenue
- Building communication strategy: audience segmentation, contact rules, comms calendar, CRM assets, and localization
- Creating automated, event-triggered journeys and dynamic personalization using various data sources and tools
- Optimizing multi-channel communications through email, push, SMS, and in-app messaging from onboarding and activation to win-back campaigns
- Running experiments and measuring results through A/B testing, holdouts, incrementality, and attribution analysis
- Ensuring CRM data quality and integrity
You will work hands-on with modern CRM and martech tools, leveraging large datasets to turn them into clear insights and tangible business results.
REQUIREMENTS:
- 5+ years of experience in CRM, with at least 1 year in fintech, retail, or finance
- Proven track record of turning CRM into business results
- Hands-on expertise with modern CRM and martech tools (Braze, Customer.io, Salesforce, Moengage, etc.)
- Strong analytical skills with proficiency in experimentation and reporting
- Advanced SQL, Python, and coding skills are strong advantages
- Fluency in spoken and written English; spoken and written Arabic is a strong advantage
