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Plotly builds the tools millions of developers use to work with data. The company's open-source libraries are downloaded millions of times per day, Dash is one of the most popular ways to build data applications in Python, and the company is building AI features across its product stack.
This role is responsible for the company's website content, blog, social media presence, and marketing/sales collateral. It is a hands-on, execution-focused position involving writing and publishing content, maintaining strong SEO site architecture, and applying modern web design trends without needing to create visual designs from scratch.
Key responsibilities include:
**Web Content & Structure:** Own end-to-end website copy including homepages, product pages, solution pages, landing pages, and blog posts in collaboration with Marketing Operations and Product. Manage site-wide heading architecture applying SEO best practices consistently across new and existing pages. Maintain alignment between website content and evolving Product and GTM priorities.
**Content Production:** Manage the blog program including editorial calendar, briefing, writing/editing, and publishing in coordination with Product. Own daily social media content and posting cadence using established templates and visual systems, tracking performance. Create design assets with templates (graphics, slide decks, video, collateral) to support marketing and sales needs using existing brand systems for efficiency. Leverage AI tooling where appropriate and review AI-generated content, adapting it to match Plotly's tone and voice.
**Website Design Updates:** Monitor web design trends to identify and adapt modern best practices for digital properties. Create design briefs and page specifications for new and existing web layouts, adapting existing UI patterns. Partner with Front-End Web Development to convert design updates into live, functional web pages. Collaborate with Marketing Operations to manage launch schedules and operational handoffs.
**Collaborative Responsibilities:** Support SEO/AEO execution by optimizing metadata, on-page content, and heading structures for target keywords. Assist Marketing Operations with messaging and visual content for monthly email campaigns, webinars, and promotional follow-ups.
**Requirements:**
- Proven experience publishing and managing content within a CMS
- Solid understanding of on-page SEO best practices, particularly heading hierarchy and site architecture
- Familiarity with trends and topics in the data science industry
- Ability to identify current web design trends and adapt them using existing design systems (e.g., Figma); design experience from scratch is a plus
- Proficiency across web, email, social, and presentation channels
- Demonstrated success collaborating with technical (development) and analytical (growth/SEO) teams
- Strong project management skills with ability to balance competing deadlines
- Keen eye for modern visual design and layout
