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Sweetgreen is a national restaurant brand on a mission to build healthier communities by connecting people to real food. Since 2007, the company has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities. With 5,000 team members across locations, Sweetgreen makes food from scratch daily using fresh ingredients.
The Brand Marketing Manager will play an integral role in shaping Sweetgreen's future by serving as a key stakeholder in brand strategy and execution. This position leverages a proven track record to lead and support breakthrough brand communications campaigns, including go-to-market product launch strategies, guest engagement promotions, and brand experiences and innovations. The role also plays a key part in menu innovation and channel strategy to build the Sweetgreen brand.
Key Responsibilities:
- Lead new product launches and go-to-market campaigns by contributing consumer-insight driven, breakthrough strategies and briefs, ensuring flawless consumer experience across all media touchpoints and in-restaurant
- Manage internal and external partners, including experiential, PR, social, digital, media, and tech teams to execute successful launch of brand campaigns
- Oversee brand strategy and off-premise packaging and product innovation, driving impact and measuring success against established KPIs
- Foster high-functioning working relationships with Consumer Insights and internal Creative team to bring breakthrough and insight-based creative communications strategies and campaigns to life
- Drive decision-making through a spirit of business ownership, contributing clear financial understanding of the business
- Assess the continuous evolution of the competitive landscape, consumer insights, new societal trends, and culture
The Brand Marketing Manager will report to the Brand Marketing team and join a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset.
Requirements:
- Minimum 4-year degree (MBA preferred)
- Minimum 3-5 years of Brand-Building and Culturally-Driven Integrated Marketing Communications experience
- Experience in Brand or Product Marketing, Integrated Communications, Cultural Marketing, and managing complex initiatives
- Strong communication, attention to detail, and organizational skills
- Successful track record of program and promotion execution
- Exceptional interpersonal, communication, cross-collaboration, and team skills
- Ability to solve problems both independently and as part of a team
- Curious and positively resilient mindset
- Experience using consumer insights and data to drive decision-making
- Experience working with and maintaining active connections with internal and external creative teams and agency partners
