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Reliever is building a financial operating system for volunteer-run nonprofit youth sports associations across America. These organizations manage hundreds of thousands to millions of dollars annually through dues, fundraisers, sponsorships, and charitable gambling—all handled by volunteers on nights and weekends. They face real financial complexity: multiple team bank accounts, contractor payments, IRS compliance, and board fiduciary duties, yet lack resources for professional financial staff. Today they rely on spreadsheets, personal QuickBooks files, email chains, and paper checks. Reliever replaces this patchwork with a unified platform combining modern software, embedded banking, and professional accounting services.
You will be Reliever's first marketing hire, joining the Minneapolis founding team and working closely with the CEO. The role is broad and foundational: you will shape brand strategy and execute across brand voice, content, social media, website, paid channels, and product marketing. As the company evolves, you will have the opportunity to build and lead a marketing team. The company has already adopted an AI-marketing platform as a foundation; you will build from there.
Key responsibilities include: defining and protecting the Reliever brand voice across all channels (social, website, sales decks); building organic presence on LinkedIn and through weekly treasurer emails and trust-building content; owning the website story and sign-up funnel; launching and optimizing paid search and paid social campaigns; creating product launch materials, one-pagers, pitch narratives, and case studies; and using AI tools (Claude, Claude Code, Cursor, GitHub) to work efficiently as a small team.
The role emphasizes range, curiosity, and problem-solving over deep expertise in every discipline. You will balance strategy and execution, moving between brand work and hands-on campaign management. The company is AI-first; if you already use AI in your work or are eager to deepen that skill, you will fit well.
This is a hybrid role based in Minneapolis, requiring up to three days per week in the office.
**Requirements:**
- Experience across multiple marketing disciplines (brand, content, social, web, paid, or product marketing); you do not need expertise in all areas
- Comfortable using AI tools in daily work, or genuinely excited to learn; ability to pick up new tools quickly
- Strong writing skills and ability to find and maintain a brand voice
- Comfort with startup pace, ambiguity, and building from scratch
- Ability to move between strategy and execution
- Based in the Twin Cities area and able to work from Minneapolis office up to three days per week
**Bonus qualifications:**
- Experience marketing fintech, nonprofit technology, or vertical SaaS
- Track record building an audience from zero or running founder-led content
- Hands-on paid media experience with Meta, Google, LinkedIn, or YouTube
- Comfort with design tools like Figma or Canva for creating on-brand assets
- Familiarity with nonprofits, volunteer-run organizations, or youth sports
